The latest report by IMARC Group, titled “Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” finds that the global male grooming products market trends reached US$ 69.8 Billion in 2020. Grooming products help individuals maintain personal hygiene and provide them with an aesthetic appearance. In recent years, there has been a considerable rise in the demand for male grooming products, which generally include skincare essentials, such as moisturizers, facial creams, and face masks, as well as hair care products, including shampoos, conditioners, hair masks, and hair gels.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Global Male Grooming Products Market Trends:
The global market is majorly driven by the increasing influence of social media among individuals. Furthermore, the rising consciousness among male consumers regarding personal appearance has significantly contributed to the market growth. Moreover, the penetration of e-commerce platforms and the easy availability of male grooming products across the globe are providing a thrust to the market growth. Apart from this, continual technological innovations by several market players, such as the introduction of trimmers and electric shavers equipped with innovative features and latest technologies, are further creating a positive outlook for the market. Other factors, including changing lifestyle patterns, the increasing number of men salons on the global level, the growing awareness regarding organic products, and the inflating disposable income levels of the masses, are also catalyzing the market growth. Looking forward, the market to grow at a CAGR of around 6% during 2021-2026.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Procter & Gamble Company
- Unilever PLC/NV
- Edgewell Personal Care Company
- Beiersdorf AG
- L’Óreal SA
- Coty, Inc.
- Natura Cosmeticos SA (NATURA)
- PUIG
- SL
- Koninklijke Philips NV
- Panasonic Corporation
Male Grooming Products Market Segmentation:
Our report has categorized the market based on region, product, price range and distribution channel.
Breakup by Product:
- Male Toiletries
- Electric Products
- After Shave Lotions
- Others
Breakup by Price Range:
- Mass Products
- Premium Products
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
Regional Insights:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
We are updating our reports, If you want latest primary and secondary data (2021-2026) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you in PDF format via email within 24 to 48 hours after the payment confirmation.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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