According to Neilson, 18% of the people who used online mediums to buy groceries used coupons and 14% used the loyalty program. This stat shows that people are more drawn towards the discounts that in turn make them prefer online grocery delivery apps over regular shopping means. Understanding the business propelling factors will be helpful in making the relevant changes as per their needs. Here are some of the tested ways to expand your Instacart clone business quickly:
Expand your network: Customers look to choose from a variety of shops for their convenience. The best way to do that is to partner with a local shop, as they have already understood the demands of the customers and have included the products as per their needs. Instacart like apps need to spend time in learning product preference for the particular locality through it.
Pre-launch marketing: There are already several grocery delivery apps in the market. Customers are unlikely to notice a new application unless they have heard about it. The renowned way to promote a product is through advertisements. Have banners and advertisements in all social media handles.
After launch promote your product as advertisements in Google Play Store and Apple AppStore. So when people search for the category your product will appear at the top, increasing the chances of downloading it.
Encourage customers: Provide frequent discounts, coupons, and offers to the customers. It will act as a morale booster encouraging customers to buy often using the Instacart like app.
In addition to these, Instacart like app development must include a feedback mechanism for customers to express their opinion about the interface and services offered. The suggestions offered by customers can be used for future enhancements.