Over the projected period, technology is likely to be a major driver of the market. Increased information technology use is altering the sector and allowing operators to provide better services to their clients. This involves the creation of user-friendly internet booking tools and the use of improved corporate and customer information management. The buy online or pick-up approach, for example, is at the forefront of detecting beacon and near field communications applications (NFC). Newer players, such as Zipcar and BlaBlaCar, are profiting from novel business strategies such as car-sharing, Car Rental and the use of telematics technologies. Uber and Lyft are utilising mobile technology and gadgets to better satisfy the transportation demands of their customers. These measures are causing the automobile rental business to be disrupted.
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