Impactful Real Estate Lead Generation Pivots during COVID-19 Crisis and Beyond
As the realization that the lockdown may last for a few more weeks, businesses across the world are busy firefighting to keep floating. Things are no diverse for the real estate sector; from strengthening their SEO efforts to going virtual, brokers and realtors are eager to try it all out. They are finding new ways to get in touch with their prospective clients not only to sail through this time as effortlessly as possible but also basically to strengthen their businesses so that they can deal with uneven tides in the times to come.
Ways realtors can use this time to construct a stronger virtual presence to keep leads warm and engaged using newer and comparatively unknown tactics in the real estate industry:
- Ongoing lockdown restrictions have forced maximum people to spend the most of time in home, and by that extension, online. Hence, educating homebuyers about the most recent real estate trends via a webinar, or thought leadership articles could prove to be helpful. You can share tricks and tips with them to get the most excellent deal while purchasing their dream house and this will go a long way in building a reliable relationship and creating an inflow of quality leads. Realtors must not change the significance of direct and electronic mailing to their prospective clients.
- Apart from resources, articles, and webinars, you must supply to the quickest growing medium as well: video. Although the significance of video content has been talked about for fairly some time now, realtors frequently struggle with finding the time to make quality audio-visual content for their audience. The present scenario has offered realtors with sufficient amount of time to find the correct platform to reach their audience and learn how to produce convincing promotional videos.
- While linking with your viewers through webinars and other forms of written and video content may seem more practical, hosting a virtual open house using tools is a perfect way to assist them narrow down their options and get to know what they are searching for exactly. There are quite a few easy to use tools available to help you host a virtual home tour. You can also make a 3D property catalog of the locality to ensure your homebuyers do not feel limited to fewer options, eventually driving them to start their search all over again.
With the COVID-19 crisis getting more intense, businesses across the world have began to accept this as the ‘new normal’ and devise their tactics to rise wiser and stronger once we’re past this. There’s no doubt that many new trends will be emerging during, and post, the lockdown limitations. In the end, companies paying attention on their customers’ well-being solely will emerge as the winner. Taking this time to focus on mediums that have not been leveraged to warm and foster leads until now will certainly prove to be effectual for businesses in the real estate sector.
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