A recent study published by Transparency Market Research on the alfalfa protein concentrate market includesglobal industry analysis and opportunity assessment for 2020-2030.The global alfalfa protein concentrate market is expected to be valued at ~US$193 Mn in 2020, which is projected to rise at a CAGRof ~7%, to reach US$ 375 Mn by 2030.
Alfalfa Protein Concentrate as Plant-based ProteinsOffers Advantage
Recently, a number of plant-based ingredients are gaining popularity insports nutrition market. The past decade has seen increasing interest of peoplein healthy lifestyles based on regular exercise. This increasing number offitness enthusiasts, which in turn has prompted a growing consumer demand fornutritional snack bars, specialized nutritional drinks, protein sportsbeverages, and other products designed to optimize athletic performance.Scientific evidence shows that alfalfa proteins deliver significantphysiological benefits to consumers looking for superior physical health. Thisis expected to adversely affect the growth of the market at the global levelover the forecast period.
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Alfalfa Protein Concentrate has Low Processing Costand High Content of Protein
By far, the biggest advantage of industrial scale production is the lowcost per unit of leaf concentrate produced. The benefits of leaf concentrate onmalnourished people might be determined by its per kilogram production cost.Malnourished people usually do not have enough money to buy adequate food. Thelow unit production costs of industrial leaf concentrate can make it much morereadily available to the people who need it the most, rather than just towealthier, health conscious people. This is especially important, given risingfood prices and the shrinking number of subsidized social food programs.
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Alfalfa Protein Concentrate Emerging As NextPotential Superfood
Alfalfa protein concentrate is a plant-based alternative to animalprotein and has a protein content of 45-60%. Alfalfa proteinconcentrate can be sprinkled on salads, soups or yogurt, and are used in theformulation of bars, beverages, food supplements, biscuits, and protein shakes.
Alfalfa protein concentrate differs from other plant-based proteins, asit has particular amino acid profile with the presence of essential amino acidssuch as valine, leucine, methionine, phenyl-alanine, threonine, tryptophan,isoleucine, and lysine. Moreover, the chemical score of alfalfa protein is 108with 100 being the maximum standard as defined by the WHO.
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