How to Use Detailed Property Data for Your Marketing Strategy
The power of due diligence should never be ignored - especially when dealing with a data-driven industry like real estate. Real estate agents don’t need to navigate the market blindly. Instead, agents can thrive by adopting an innovative attitude towards data.
Data can strengthen every facet of your real estate career. From the way agents engage on social media to how agents keep up with their sales funnel, the applications for strong data integration is truly endless.
However, bolstering your marketing campaign with current data and analysis can result in tangible results for agents. After all, a solid marketing campaign stands in between your business and your prospect’s real estate goals. Let data-powered marketing be the magnet that attracts leads to your real estate services.
Incorporating up-to-the-minute data and statistics into your marketing campaign can help agents shape an efficient business-boosting strategy. Here are some expert tips to help you include detailed data into your marketing plans:
Highlight Information About Recent Sales
Using information about recently sold properties in the area provides some extra incentives for seller clients to want to list with you.
Keep in mind that the average prospect won’t be 100% up to speed with all of the latest deals happening in their local market. It’s an agent’s responsibility to keep prospects informed and educated by sharing the data they have access to. By mentioning details from a specific property sale, you can help your leads gain a better understanding of how to strategically approach their transaction.
“In your neighborhood, a comparable home recently sold for $X, and there are very few other homes for sale right now. It’s looking like a great time to list!”
Consider sharing data-backed stats into your drip email campaigns to trigger the potential of dormant leads.
Use Local Market Stats
The real estate market is always changing. Agents can spin these fluctuations in their favor by shaping marketing campaigns around the current outlook.
Appeal to sellers by clueing them into what buyers want most. “In your area, these are the most common amenities buyers are searching for right now… Listing a home with these amenities will surely get a lot of attention, making it a great time to kick-off a sale.”
Attract buyers by helping them see the most recent changes in sales. “The market’s average selling price has just dropped significantly. Buyers should be encouraged and consider placing that offer.”
When the market is on the move, keeping your prospects plugged into the local arena’s ebbs and flows can help them get motivated for a transaction.
Keep an Eye on National Averages
Looking for a source of data that’s always available? Keep your eyes on national averages - it will always give agents something to work with. From days on the market to value per square foot to the closing price, there’s a national average for every statistic in the business.
Get creative and work with what you have to shape a flexible system of data-powered marketing inspiration. Look at a national average and see how you can leverage that statistic to promote your services.
For example, agents can highlight their local markets:
“The average number of days on the market in the U.S. is X, but in our market, properties are selling X days faster - it’s a great time to move forward with a sale!”
“Around the country, the average price per square foot is $X. In our local market, the average price per square foot is X% lower. Buyers, get in touch with me to start searching for your new home!”
Or, agents can promote their own services:
“The average selling price for a home in the U.S. right now is X, but X% of my sold properties are above the national median price. Contact me to take the next steps with your sale!”
Consider interesting and engaging ways that national real estate averages can support eye-catching messages to guide your marketing.
To Buy or to Sell?
Depending on the various market conditions, real estate is either in a seller’s market or a buyer’s market.
Supply to demand ratio, pricing, closing volume, and more all go into this designation. Incorporating these subtle developments into your marketing campaign can help agents generate movement within their sales funnel. It can also give pensive prospects the motivation they’ve been waiting for to move forward with their transaction.
After all, market favorability doesn’t last forever. Providing interested buyers and sellers with insights on how the market tangibly can affect their deal will be helpful to both agents and clients.
Incorporating up-to-the-minute data and statistics into your marketing campaign can help build an efficient business-boosting strategy. For more real estate tips, explore the BoldLeads Blog. Keep an eye out for new posts!