A brand guru said that it takes years of hard work to build a brand but just one moment of madness to kill it. The Satyam case is a live example of this pensrre.
Knowing that the advertising agency is generally not clued in to public relations, I decided to handle the media myself instead of incurring further expenditure in hiring a PR agency. Very first effort was a disaster. I Visit this site prepared an announcement for our annual result without a headline. In the mail each publication interpreted benefits in the way. It was made by rather embarrassing seeing Continue reading a bit of the headlines the next mid-day.
This became a big media story with all kinds of motives more info attributed to the control. It took months to overcome the negative opinion. In fact when Raju and I'd gone to Singapore and Sydney a number of the TV news channels there would ask him a question about that controversy during live interviews. He used to get upset and later ask me why We could not stop the interviewer from asking such rrnigme. Unfortunately, he did not realize that professional journalists do never ask what you wish them request.
This same approach could be the one make use of across program social media marketing plan of action. That includes Twitter and YouTube. Have you seen the YouTube videos from Blendtec? Their strategy was to demonstrate how powerful their food blenders were by blending just about anything. That included things as big as iphones. But what this did was EDUCATE their market (with
