In the modern world, increasing adulteration in foods, use ofchemicals in agriculture, increasing number of smokers and alcohol drinkers isleading to toxin accumulation in the body of individuals. Fishes caught frompolluted water contains heavy metals (mercury, cadmium etc.), disinfectantsfound in meat products possess harmful effects. Toxic chemicals are alsopresent in consumer electronics, cosmetics etc. which could possibly affect thehealth of individuals. In order to combat these toxins, detoxification productsare penetrating the market. Increasing awareness about toxin accumulation hasdriven the demand for cleanse products among individuals across the globe.Herbal cleanse products are penetrating the market as it is supposed thatherbal products are more healthy to consume and possess least side effects.Herbal cleanse products catalyze the elimination of waste and toxins from thebody and helps to detoxify it. These products catalyze the activity ofdetoxifying organs such as liver, kidney and lungs primarily.
Herbalcleanse market is increasing with significant CAGR, especially in NorthAmerica and Western Europe, owing to high disposable income and healthawareness among individuals.
Herbal Cleanse Market: Segmentation
Herbalcleanse market is segmented on the basis of product type, form, and saleschannel.
On thebasis of product type, herbal cleanse market is segmented into full bodycleanse, liver cleanse, kidney cleanse and others. Liver cleanse and kidneycleanse collectively forms more than half of the total revenue.
Herbalcleanse market is further segmented on the basis of form into liquid, powder,tablets and capsules.
On thebasis of sales channel, herbal cleanse market is segmented into modern trade,drug stores, specialty stores, online retailers, and other retailing formats.Drug stores and specialty stores is collectively contributing the relativelyhigh value share in terms of revenue of herbal cleanse market.
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Herbal Cleanse Market: Drivers, Restraints and Trends
Increasinghealth awareness among consumers across the globe is primarily a driving factorfor herbal cleanse market. High disposable income in North America and WesternEurope is also expected to drive the sales of herbal cleanse market. Increasinginclination towards consuming herbal products as it is assumed to be morehealthful and beneficial to consume herbal products, is also a driving factorfor herbal cleanse market.
As most ofthe herbal supplements and cleanse products are not FDA (Food and DrugAdministration) approved, it could be considered as a restraint which couldpossibly hamper the sales of herbal cleanse market. Individuals are moreattracted towards consuming herbal products and this trend is expected tocontinue over the forecast period. Increasing number of smokers are opting fordetox methods for lungs, and is trending across the globe. Manufacturers arecontinuously developing and launching new products in herbal cleanse market inorder to take an extra edge over their competitors.
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Herbal Cleanse Market: Regional Outlook
On thebasis of region, the herbal cleanse market is segmented into 7 key regions:North America, Latin America, Western Europe, Eastern Europe, Asia Pacificexcluding Japan, Middle East and Africa and Japan.
On thebasis of consumption, North America dominates the herbal cleanse market interms of value and is expected to continue the same trend over the forecastperiod, owing to high per capita disposable income coupled with increasinghealth consciousness among consumers.
WesternEurope holds significant value share of global herbal cleanse market which isexpected to witness an upsurge in upcoming years. Asia pacific excluding Japanis expected to increase with relatively high CAGR over the forecast period,owing to increasing awareness of herbal cleanse market. Middle East and Africais expected to increase with steady CAGR over the forecast period
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Herbal Cleanse Market: Key Players
There arenumber of key players that manufacture Herbal Cleanse across the globe. Some ofthe prominent players are Herbal Clean, AdvoCare, The Clorox Company, BlessedHerbs, Nutracraft Limited, Now Foods, Seroyal International Inc., (GenestraBrands) and various other manufacturers that operate globally.
