The hair styling tools market may gather substantial steam in terms of growth over the forecast period of 2021-2022. The growing consumer behavior across the globe for styling hair to look attractive is the main factor influencing the robust growth of the hair styling tools market. Millennials and Generation Z are the main pillars for improving the growth rate of the hair styling tools market due to their consciousness about looks.
Individuals are concentrating on self-grooming even during the pandemic as they need to look presentable while working virtually. The onscreen presence needs to be attractive. In addition, the salons were closed during lockdowns so the major chunk of the population was driven towards hairstyling kits which helped them to groom themselves at home. Therefore, the hair styling tools market may see a rise in growth rate statistics during the forecast period.
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The extensive research conducted by TMR analyses various growth parameters, opportunities in the market, and competitive assessments. The recent trends, regional growth, new developments are taken into consideration to analyze the real-time market situation and the probable aspects are forecasted accordingly. The value and supply chains are also studied thoroughly to provide deep insights into the hair styling tools market. This research helps the stakeholders and CXO’s to make proper decisions. Also, the COVID-19 pandemic and its after-effects on the hair styling tools market have been studied.
On the basis of product type, the hair styling tools market can be segmented into manual and electric. Furthermore, it can be classified as hair straighteners, Hairstyling brushes and combs, hair curlers, and rollers. Hairdryers and others. Based on application the market can be segmented into household and commercial. The distribution channel of the hair styling tools market can be classified as online stores, specialty stores, supermarkets/hypermarkets, and others.
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Hair Styling Tools Market: Competitive Analysis
The consumer outlook towards hair grooming is influencing the advancements in the hair styling tools market. Research and development activities to introduce portable hair styling tools which can be easy to carry and convenient to use are also boosting the growth rate of the hair styling tools market greatly. The great use of social media to promote hair styling tools also acts as a growth generator for the hair styling tools market. A considerable chunk of the population takes the help of online research to choose hair styling products. Digitalization of products and new innovations with added features may boost the growth of the hair styling tools market. The players are investing in attractive marketing campaigns, and adding new product ranges to their portfolio which may bring new avenues for the growth of the hair styling tools market.
Key players involved in the hair styling tools market are Remington, Ningbo Trueman Electric, Panasonic, Andis, POVOS, and Conair.
Hair styling tools market: Key Trends
The new advancements in hair styling are proving to be a unique selling point as they prove to be effective and efficient and are serving as a growth multiplier for the hair styling tools market. Products such as portable hair styling tools are also making inroads for the growth of the hair styling tools market. The rising trend of personal grooming and exploring new looks through hair styling might prove to be a game-changer for the hair styling tools market. For instance, the recent development such as the collagen infusion powder to strengthen hair by haircare Wellness Company Nutrafol coupled with the launch of Nutrafol’ s growth activator which is a natural plant-based hair solution.
The rising demand for hair care products and hair styling tools has led to an exponential growth of the hair styling tools market. The online segment has gained momentum during the pandemic due to lockdowns and restrictions imposed by government bodies across the globe.
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Hair Styling Tools Market: Regional Outlook
Asia Pacific may serve as the largest growth contributor for the hair styling tools market as it has a large presence of hair styling tools manufacturers across the region. Asia Pacific is also gaining feet in terms of growth due to the booming fashion industry in this region.
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