Athleisure clothing is an emerging fashion trend, involving athletic clothing that is both comfortable and fashionable. This fashion style was first introduced in 2010, with the foundation of growing Yoga Pants for women, soon to adopt as casual and semi-formal wear by the community.
Furthermore, athleisure is now signifying active-wear clothing and has successfully carved out a niche in the clothing industry. The active-wear segment has seen a hype in growth and size as compared to non-active wear in the past decade. And with the Covid-19 pandemic along with the emerging work from home corporate culture, consumers prefer clothing style which is comfortable, convenient, and cost-effective, features that are fulfilled by the athleisure market style.
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