The opening of golf courses and other recreational facilities is anticipated to boost sales of rangefinders amid the ongoing coronavirus crisis. Manufacturers are increasing the availability of waterproof rangefinders and stable grip technology rangefinders. However, pros and cons of GPS & laser rangefinders are influencing buyers’ decisions. Hence, brands should increase awareness and educate users about the advantages & disadvantages of both technologies whilst continuously improve the technologies to boost product sales. Online reviews and recommendations on products are helping users make an informed purchase decision.
DDT in Golf Rangefinders Helps Professional Players to Compete in USGA
Durability, usability, and better aesthetics are preferred in golf rangefinder market. Manufacturers are innovating in dual display technology (DDT) and slope compensation technology in rangefinders to meet requirements of golfers. DDT is being publicized as a great feature, as, when lighting conditions change, users can change the display color to an option that is most visible to them.
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Manufacturers are catering to the needs of professional players and amateurs who compete in USGA (United States Golf Association) and big amateur events. In order to achieve this, manufacturers are boosting R&D in the slope compensation technology to help players make accurate notes in their yardage books in which they can reference during the course of their tournaments.
Opening-up of Golf Courses to Boost Product Sales amid Coronavirus Crisis
The coronavirus crisis has altered ways in which the global society functions. This is anticipated to create ripple effects in the golf rangefinder market. Manufacturers have curtailed their production activities, owing to poor market sentiments. Nevertheless, opening of golf courses & recreational facilities and gradual increase in consumer spending capacity are expected to revive market growth. Participants in the market are adopting contingency planning to adapt to the volatile demand trends, owing to risks created by the Omicron variant.
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Manufacturers in the golf rangefinder market are striving to tap new revenue streams through eCommerce and online shopping apps to keep economies running during the ongoing pandemic. They are taking data-driven decisions before expanding manufacturing capabilities and before investing in new production technologies.
Golf Rangefinder V/S Gold GPS: Which is Better?
Laser, GPS, and hybrid technologies are gaining popularity in golf rangefinders. Golf GPS (Global Positioning System) is found to be faster than the laser rangefinder. However, golf GPS is associated with disadvantages such as requirement of Internet connection and preloaded maps. Golf rangefinder, on the other hand, is more accurate than golf GPS and can be used anywhere in the world. However, the legal use of rangefinders is debatable in many tournaments and golf courses. Hence, manufacturers in the golf rangefinder market are making continuous improvements in both technologies by investing in R&D capabilities.
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Smart Features Gaining Popularity in Golf Rangefinders
Companies in the golf rangefinder market are increasing output capacities in hybrid GPS rangefinders. These rangefinders are a combination of both laser beam technology and GPS technology that help players in competitive games. Efficient locking technology, quick results, and easy targeting are being preferred in golf rangefinders. Manufacturers are educating users about magnification in rangefinders to help see flags closely and clearly.
Manufacturers in the golf rangefinder market are increasing research in auto target acquisition technology. This technology helps to scan the field of view and focus on the target with maximum accuracy.
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