SugarFree Cubes Market Outlook:
Sugar isheart of beverages such as tea and coffee, however, the number ofhealth-conscious and diabetic population is rising globally due to whichconsumers prefer sugar free cubes as a replacement of sugar. According to theFood Editorial, more than 2.25 billion cups of coffee being consumed on anaverage each day, coffee is the most widely consumed beverage on the planet andis even more popular than tea. The high consumption of coffee is beneficial forsugarfree cubes market.
Keyplayers of sugar free cubes are focusing on using natural and plant basedsweeteners in sugar free cubes. The awareness of health and wellness is growingacross the globe because of which key players are launching sugar free cubesusing natural and plant based sweeteners. The increasing use of natural andplant based sweeteners is expected to boost the growth rate of sugar free cubesin forecast period.
Sugar Reduction in Beverages & Processed Food
Powerfulmarket trends have continued to gather pace, such as the global fight to combatdiabetes and obesity through sugar taxes and increased regulations on sugar. Asper WHO data, in 2018, the number of obese people reached 650 million, and thisnumber is increasing over time. Moreover, the number of diabetic population isanticipated to reach 642 million by 2040. This factor is expected to boostdemand for sugar free cubes from the global food and beverage industry.
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GlobalSugar Free Cubes: Key Players
Some ofthe key players operating their business in the global sugar free cubes marketare Zydus Wellness, Lowkal Healthcare Pvt Ltd, The Hershey Company, HealthGarden, Totlar, Whole Earth, Equal classic and other players.
The keyplayers of sugar free cubes are focusing on acquisition, mergers and jointventure to increase the production capacity and to expand the productportfolio. Recently, in June 2019, Zydus Wellness acquired Heinz India.
The keyplayers are focusing on selling their products through online retail channel asit is convenient for consumers as well as they can select the right product andbrand after comparing the quality and price with other brands.
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Sugar Free Cubes Market: Regional Analysis
Europe isleading in sugar free cubes market and expected to continue its leadingposition in forecast period. North America is at second position in sugar freecubes market.
Europe isthe biggest market of coffee drinkers in the world, representing around 30% ofthe global coffee market.Per-capita coffee consumption in Europe is 3.3 kgannually which is highest among the all regions. The consumption of coffee isexpected to rise in Europe in near future. The health-consciousconsumers are increasing in Europe, due to which they prefer sugar freecubes with coffee. High consumption of coffee in Europe is beneficial for sugarfree cubes market.
In AsiaPacific, sugar free cubes market is expected to show significant growth inforecast period. The awareness of healthy lifestyle and nutritious food isrising rapidly due to which demand for sugar free cubes is high in AsiaPacific. The countries in Asia Pacific such as India, the number diabeticpopulation is growing rapidly because of use of sugar free cubes is expectedto increase in this region.
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