MarketIntroduction:
NativeOrganic Cane Sugar also called as evaporated sugar, which is the evaporatedjuice of the sugarcane in its whole, natural state. Only the water is removed,meaning it retains most of the Vitamins and Minerals found in raw sugarcane. Itis a golden sugar that contains molasses and has a slight caramel flavor.
Sugar hasbeen repeatedly demonized by some health experts, as it is the monolithic causeof insulin resistance and obesity. In terms of availability, versatility,convenience, texture, price, eco-friendliness and nutrition, the bestsubstitute for the ubiquitous white crystal sugar is the Native Organic Cane Sugar.Native Organic Cane Sugar is sugar minus the cancer causing and environmentallydamaging pesticides present in conventionally grown sugarcane. Hence, theglobal cane sugar market has proven to be truly sustainable and is liable to begiven many accolades for having built a trust in midst of the potentialconsumers which contributes directly in strengthening of the global native canesugar market.
Market Segmentation:
NativeOrganic Cane Sugar market can be segmented on the basis of form, distribution channel,end user, packaging and region.
On thebasis of form, Native Organic Cane Sugar market can be segmented intoConfectioners Sugar and Liquid Sugar (Invert Syrup). Confectioners sugar whichis made from very finely ground organic cane sugar, also known as powderedsugar or icing sugar whereas, the liquid sugar is the crystallized organic canesugar dissolved in water.
On thebasis of distribution channel, Native Organic Cane Sugar market can besegmented into direct sales and indirect/retail sales. In direct sales, thenative organic cane sugar can be delivered in large quantities formanufacturing of some other products like beverages, dairy products mainlyyoghurt. In retail sales, it is found in the hypermarkets, supermarkets,convenience stores for organic products and e-retailers.
On thebasis of end user, Native Organic Cane Sugar market can be segmented intoindustrial and household use.
On thebasis of packaging, Native Organic Cane Sugar market can be segmented intosilos, standard pouches, and jars/bottles/jugs as well as in small pouches.
On thebasis of region, Native Organic Cane Sugar market can be segmented into sevenkey regions: North America, Latin America, Eastern Europe, Western Europe, AsiaPacific excluding Japan, Middle East and Africa and Japan.
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Drivers, Restraints, and Trends:
Demand forNative Organic Cane Sugar is increasing as the consumers are interested inhealthy and natural products. This provides particularly interestingopportunities for the manufacturers of native, organic and ethically producedproducts. In comparison to overly process and highly Refined White CaneSugar, Native Organic Cane Sugar contain some nutritional properties. Whenorganically processed, it possess amino acids, minerals (such as Sodium, Magnesium,Calcium and Iron), and different vitamins. Also it is well known for itstherapeutic properties and for this the organic cane sugar is the best toretain the nutrients and the therapeutic properties.
Organicmarket in Europe is becoming a mainstream business. Hence, the EU has beenactively promoting organic production by developing a single harmonizedstandard and product logo for application in the entire EU.
The risingfood innovation trends and healthy food alternatives among consumers is givingrise to organic cane sugar as a substitute to crystal refined sugar inbeverages and dairy products.
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Regional Outlook:
Dependingon the country of origin, whole cane sugar goes by many different names includingpanela (Latin America), rapadura (Brazil), jaggery (India), kokuto (Japan)etc.
TheAmericas and Asia-Pacific are the largest producers of Native Organic CaneSugar in the world. The Native Organic Cane Sugar Market is highlyconcentrated, with the top three manufactures accounting for 75% of the globalnative organic cane sugar trade. The largest global manufacturing countries ofNative Organic Cane Sugar include Brazil, Thailand, Guatemala, Cuba and Mexico.Brazil is one the largest producer of Native Organic Cane Sugar in the followedby India, China, Thailand, and Pakistan.
Europe isthe largest importer of the Native Organic Cane Sugar. European consumers areincreasingly concerned with the impact of agricultural activities on theenvironment and looking for products with lesser environment impact. This trendhas benefited the market for products with organic certification. Overall theoutlook for global Native Organic Cane Sugar market is positive over theforecast period.
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Key Players:
Majorplayers in the Native Organic Cane Sugar segment are Global organics, FloridaCrystals, Specialty food association (Native Organics), Wholesome mindfullydelicious, Anthony’s Goods, Organic delight, BSYD Corp., Delphi Organic areamongst to name a few.
