The global fruit concentrate puree market size is estimated to reach $770 million by 2026 and is poised to grow at a CAGR of 5.1% over the forecast period of 2021-2026. Fruit concentrate puree delivers the authentic fruit flavor to the targeted population. The vacuum process is adopted to clear the water from the pulp, and thereby the resultant contains high-quality puree concentrate. The puree is pasteurized at 190°F or higher for a minimum of 20 seconds. The puree is cooled and aseptically packaged. The average pH for the same is primarily kept in between 2.80-3.80, while the Brix value lies between 9.0 to 16.0. Additionally, numerous fruits can obtain it and help the food and beverage industry curate new varieties of delicacies such as smoothies with natural sugars, then added artificial sweeteners. As the purees are extracted from raw fruits (like citrus), they contain anti-inflammatory properties that can help cure various long-term ailments. The chemical properties that are exhibited to cure long-term ailments and the rising use of the fruit puree in the pre-prepared baby food are some of the factors driving the global fruit concentrate puree industry forward in the forecast period of 2021-2026.
Report Coverage
The report: “Global Fruit Concentrate Puree Market Forecast (2021-2026)”, by Industry ARC covers an in-depth analysis of the following segments of the Global Fruit Concentrate Puree Market.
By Type- No Added Sugars and With Added Sugars.
By Form- Powder, and Syrup
By Source – Tropical & Exotic, Citrus, Berries, and Others.
By Application- Bakery and Confectionary, Infant Foods, Food and Beverages, Dairy Products, and Others.
By End Users- Food Processing Industries, Food Services Industries, and Retail & Household.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (the Middle East, and Africa)
Key Takeaways
- Geographically, the North American global fruit puree market held the largest market share in the year 2020. It is owing to the predominant production position of the countries within the region to provide the majority of the fruits worldwide. Moreover, the Asia-Pacific shows lucrative growth opportunities owing to the increasing urbanization and resilience over-delivering natural sugar in the infant food and also for them.
- The rising working population and their need to adapt to healthy sugars are some drivers for the market. However, the dependence of limited areas to produce the fruits acts as a challenge for the market.
- Detailed analysis of the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the global fruit puree concentrate market report.
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Global Fruit Concentrate Puree Market Segment Analysis- By Source
The global fruit concentrate puree market on the source can be further segmented into tropical & exotic, citrus, berries, and others. The tropical and exotic fruit segment held a dominant share in the year 2020. It is owing to the antioxidant and anti-inflammatory properties exhibited by the puree, and more so from the fruit. Moreover, the following fruits are grown in abundant quantities in the Asia-Pacific regions at a competitive market rate, fueling the rising market needs. For example, the region provides up to 58% of the global requirements in a year. Furthermore, all the fruits can be actively used across the industries.
However, the citrus segment is estimated to be the fastest-growing segment, with a CAGR of 5.5% over the forecast period of 2021-2026. The following fruits contain high amounts of nutrients and vitamins. The following fruits have even shown antioxidants properties, and the high presence of phenolic compounds such as flavonoids have shown immunomodulatory functionality. Companies are actively launching citrus-related purees and other products to cover the following demand areas fuelled by the above-listed characteristics. In in vitro studies, hesperidin and naringin were the most dominant flavonoids ranging from 1676.3mg/100 grams to 2298.99mg/100 grams.
Global Fruit Concentrate Puree Market Segment Analysis- By Application
The global fruit concentrate puree market on the application can be further segmented into bakery and confectionary, infant foods, foods and beverages, and others. Infant food held a dominant market share in the year 2020. It is owing to their predominant usage across the food for providing various antioxidants and dietary fiber required for the baby's gut health. Moreover, it prevents diarrhea in children. In addition, the changing trend of a woman now getting jobs and rapid urbanization has helped the following segment.
However, the food and beverages segment is estimated to be the fastest-growing, with a CAGR of 5.7% over the forecast period of 2021-2026. It is owing to the rising trend for adopting healthy and natural sugars, then the processed ones. Moreover, the fruit puree offers an exciting taste to the end product in which it is added. Hence, companies are curating puree-related products, primarily catering to the rising demand for such products in alcoholic drinks and other ancillaries.
Global Fruit Concentrate Puree Market Segment Analysis- By Geography
The fruit concentrate puree market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. The North American region held a dominant market share of 32% as compared to the other regions. It is owing to the availability of the majority of fruits in the following demographic. Global manufacturers have set up their processing plants in these regions to save on various other costs. Additionally, the manufacturer is pitching in their ideas to expand in the production region, which has helped the fruit puree market.
Moreover, the Asia-Pacific is set to offer lucrative growth opportunities. It is owing to the demand that will be created within the infant food segment and food and beverages segment. For the former, the urbanization within the region now propels the woman to find jobs and not be stuck at home with an infant. Hence the demand for infant food will see a rise. For the latter reason, individuals within the region are now becoming more health-conscious, and the properties of the fruit puree will aid their physical health in multiple manners.
Global Fruit Concentrate Puree Market Drivers
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The fruit purees have extraordinary antioxidants and other vital nutrients, making them an attractive product offering, with meticulous taste throughout. Moreover, manufacturers have reaped the XOS- Xylo Oligosaccharides ingredient while preparing the fruit puree to enhance dietary fiber intake. As per the latest CDC datasheets, it was found that colorectal cancer was the third most prominent cancer in the region, and they believe that the numbers can increase up to 60% by 2030. A deficiency of dietary fibers causes colorectal cancer. Moreover, 90% of the dietary intake of the USA professionals fail to take in the required dietary fiber in their diet. Therefore, researchers believe that concentrated fruit puree can be an excellent method of adding XOS without hindering the product quality and will, in turn, make the products more nationally healthy.
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The countries comprising of High HDI and Low HDI have seen a unilateral increase of working parent(s). For example, in 2019, as per the USA government, 81.2% of the people had at least one parent employed full-time. Moreover, in married-couple families, the spouses employed accumulated around 49.7% of the surveyed population. The following have seen a 3-4% rise per decade, and the trends will continue to grow so that the Low HDI country mothers are getting literate, thereby allowing them to work full time and not get held back by their children. The following reasons have acted and will continue to drive the fruit puree market, especially in the infant food segment.
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Global Fruit Concentrate Puree Market Challenges
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The fruit producers are heavily positioned in the Asia-Pacific regions, moreover from China and India. For example, all the guavas, mangoes, and other tropical fruits are produced from the Asian areas. Additionally, they dominate close to 60% of the total exports, and a high correlation was found to be present in the global export and import from Asia. For example, when Asian production is on the lower side, the international community suffers in the net imports. The following resilience over particular regions and limited countries has posed a grave challenge for the market to address.
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Global Fruit Concentrate Puree Market Competitive Landscape
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the global fruit concentrate puree market. The top 10 global fruit concentrate puree market companies include:
- Uren Food Group Limited,
- Majestic Meats Inc.,
- Tianjin Kunyu International Co. Ltd,
- Parent’s Choice Infant Formula,
- Fenix S.A.,
- AGRANA Beteiligungs AG,
- Doehler North America,
- Kerr Concentrates Inc.,
- Tree Top Inc.
- Stahlbush Island Farms
Global Fruit Concentrate Puree Market Developments
- In June 2021, Oregon Fruit Producers launched a new product within its concentrated fruit puree segment. A new dragon fruit aseptic fruit puree, which the manufacturers can use in brewing, cidermaking, and even seltzers apart from their regular use in confectionaries.
- In March 2021, Les Verges Boiron launched its new line of fruit purees products. The fruit purees are available in six different variants-all organics with aseptic packaging of 1 liter.
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