Strategic alliances among market players, as well as changing meal patterns and the popularity of healthy foods, are expected to propel the Energy Bar Market forward. However, the higher cost of energy bars, as well as growing concerns about energy bar calories, may be some of the market's growth-restraining factors. Veganism, plant-based energy bars, and clean label energy bars are expected to drive Energy Bar Market growth in the near future. According to a 2020 survey conducted by supermarket chain Veganz, the vegan population in the European region has doubled to 2.6 million from 1.3 million, representing approximately 3.2% of the population. This demonstrates the enormous market opportunity and potential for plant-based energy bars. Also, the plant-based food and beverages market is growing at a rate of over 8% during the forecast period in Europe.
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