Clean label is referred to food additives or ingredientsthat are fruits, vegetable, colors, flavors, flours, starch, sweeteners,malt, and others that fulfil any or all of the primary factors (such as lessproduct ingredients with no chemical name, easy to understand, no artificialadditives) and minimum one secondary factors (that include natural, organic andnon-GMO products). An increase in clean label product is because of the growthin consumer preference towards clean label food products that indirectly driveintake of clean label ingredients another reason is the health issues that arelinked to the consumption of artificial food additives of which people arebecoming health alert and cautious for food safety.
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Clean Label Ingredient Market: Segmentation:
Cleanlabel ingredient can be segmented on the basis of Type, form andapplications.
On thebasis of form, the Clean Label Ingredient can be segmented into Dry and Liquid.Majorly, dry form of clean label ingredient such as flour is mainly driving themarket of clean label ingredient worldwide; this is because of flour, being afundamental element, has large consumption in a range of applications includingpackaged foods, beverages, bakery, dressing & sauces, as well asconfectionery among others.
In termsof Type, Clean Label Ingredient can be segmented into Natural color, NaturalFlavor, Fruit and vegetable ingredient, Starch and sweeteners, flour, Malt,Culinary Products and others (cereal ingredients such as bran and fibers,natural preservatives and fermentation ingredients).
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Based onits applications, clean label ingredient market is segmented into: Beverages,Cereals and snacks, Bakery, Prepared food/ready meals and processed foods,Diary & Frozen desserts. The prepared food/ready meals & processed foodsegment accounted for the largest share of the clean label market, byapplication. The dominance of this application can be attributed to thebusy lifestyles and convenience in usage and growing awareness among consumersabout the ill-effects of artificial food additives such as preservatives,flavors, and colors. Clean label ingredient’s image is emerging amongconsumers as a convenient and healthier alternative to the junk food which isdriving the market of clean label ingredient all over the globe in food andbeverage industry.
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Clean Label Ingredient Market: Regional Outlook:
The globalclean label ingredient market has been categorized into seven key regionsincluding North America and Latin America, Eastern Europe, Western Europe,Asia-Pacific excluding Japan, Japan, and the Middle East & Africa. Theclean label ingredient market is globally expected to register healthy CAGRduring the forecast period. The countries such as U.K, Spain, Germany, Italy,Hungary has a huge number and variety of clean label ingredient productsbecause of which they are the maximum clean label ingredient consumingcountries; this makes Eastern and Western Europe the leading region in themarket of clean label ingredient market at the global level. The growing awarenessabout healthy food has led Asia-Pacific to opt for clean label ingredients overartificial ingredients. The cleanlabel ingredients market is expected to make its presence in Africa,shortly. The awareness about clean label ingredients in many countries isgrowing, and this is compelling manufacturers to use more of natural cleanlabel ingredients over artificial and synthetic ingredients.
Clean Label Ingredient Market: Key Players:
The keyglobal players for Clean Label Ingredient Market are as follow: Cargill,Brisan, Archer Daniels Midland Company, Koninklijke DSM N.V., SensientTechnologies Corporation, Corbion N.V., Kerry Group PLC., Tate & Lyle PLC,Groupe Limagrain, Beneo, Arjuna Natural Extracts Ltd, Kerry and others.
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