Cool Paving Materials Market: Overview
Coolpaving materials are ideally used for constructing walkways and roads. Darkpavements absorb 80% to 95% of heat and contribute to global warming byradiating heat into the atmosphere. Cool paving materials reduce urbantemperature and make cities more comfortable during hot weather conditions.Urban temperature is higher than that in the rural areas across the globe dueto high heat release from traffic and air conditioning systems. Solarreflective cool pavements are more than conventional pavements and aid inlowering urban temperatures. For instance, in 2014, City Park in Greeceinstalled cool pavements, which reduced the ambient temperature by 1.9°C andsurface temperature by 12°C.
Coolpaving materials offer more benefits than the traditional materials. Coolpaving materials reduce outside air temperature which further aid in energysaving by allowing air conditioning units to utilize less energy for coolingbuildings. It helps improve air quality by reducing the formation of smog andlowering the electricity requirement for street lighting at night, therebyproviding better visibility for drivers due to its light color and betterreflectivity. Cool pavement materials also reduce power plant emissions byreducing greenhouse gas (GHG) and other air pollutant emissions. These factorsare projected to boost the coolpaving materials market during the forecast period.
Cool Paving Materials Market: Key Segments
Based ontype, the global cool paving materials market can be segmented into Portlandcement concrete (PCC) paving, white-topping, asphalt emulsion sealcoats,asphalt slurry seals, asphalt slurry coatings, and resin modified emulsionpavement. PCC paving is a light-colored paving material and has highreflectivity. It is used for construction and re-construction activities. White-toppingis a fiber-reinforced concrete ideally used on asphalt surfaces. Asphaltemulsion sealcoats are composed of fine aggregates and binder which are used toseal cracks.
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Risingdemand for energy efficient building materials with high pavement surfacereflectance, thermal emittance, and surface convection with low thermalconductivity is propelling the global cool paving materials market. Cool pavingmaterials require more energy for production than conventional pavingmaterials, which is likely to restrain the cool paving materials market duringthe forecast period. Increasing research activities in the field ofconcrete-based cooling materials with features such as low energy requirementis expected to create lucrative opportunities for the cool paving materialsmarket players engaged in the production of cool paving materials.
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Cool Paving Materials Market: Regional Outlook
In termsof region, the global cool paving materials market can be segmented into NorthAmerica, Latin America, Europe, Asia Pacific, and Middle East & Africa.North America is a leading consumer of cool paving materials, followed byEurope and Asia Pacific. Rising demand for Leadership in Energy andEnvironmental Design (LEED) certified buildings, especially in the U.S., Germany,and the U.K., is expected to drive the demand for cool paving materials marketduring the forecast period. Additionally, surge in demand for reflectivepavements for roads with enhanced visibility in night typically in Europeexpected to boost the demand for cool paving materials in the region. In AsiaPacific, China, India, and ASEAN countries are major consumers of cool pavingmaterials. Rise in global warming in Beijing, China, increase in requirementfor good road infrastructure in India, and surge in maintenance andreconstruction activities of roads across countries such as Malaysia andVietnam are propelling the demand for cool paving materials in Asia Pacific.The cool paving materials market in Latin America and Middle East & Africais projected to expand at a moderate pace during the forecast period. Rise inproduct awareness and increase in emphasis on constructing energy efficientbuilding are expected to boost the cool paving materials market in theseregions.
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Cool Paving Materials Market: Key Players
Keyplayers operating in the global cool paving materials market include BarrettPaving Materials Inc., GAF, Unique Paving Materials Corporation, and HanoverArchitectural Products.
