Gin is an alcoholic beverage that is classified as part of the spirit business. Premiumization continues to be one of the fundamental forces driving the global Gin Market forward. The surge in popularity of mixed beverages and tailored cocktails has fueled demand for premium cocktails.
Artificial colourants and flavours are being phased out of pre-mixed and fresh cocktail recipes in favour of quality ingredients that have a natural appeal. Gin is appreciated for its natural flavour and earthy appeal in beverages, and most on-trade counters use a significant amount of gin in premium drinks, contributing significantly to the worldwide Gin Market growth.
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