How to Compose an SEO-Focused Material Brief
As an SEO Manager, you are accountable for growing your business's natural search traffic. You're working with your dev group on some technical improvements, however you discover a huge slice of the chance lies with content. Your business has a content group, however you observe they're not utilizing keyword see this site research study to notify their posts. You have actually attempted to send them keyword ideas, however up until now, they have not been receptive to your tips.
Or how about this scenario?
You're a marketing director at a start-up. You know that you need content, however do not have the know-how or time to do it yourself, so you ask your network for recommendations and find yourself a freelance writer. The only problem is, you're not always sure what to designate them. With little instruction to sweat off of, they produce material that misses the mark.
The solution in both of these circumstances is a content short Not all content briefs are produced equivalent.
As someone who deals with one foot in material and the other in SEO, I can shed some light on how to make your material briefs both comprehensive and cherished by your material group.
Let's start by agreeing on some terminology.
What's a content brief?
A content brief is a set of guidelines to guide an author on how to draft a piece of content. That piece of content
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