In today's podcast, we are going to discuss the journey of Martech internal marketing world, along with focusing on the shelf life of content and how content marketers can keep up with the joys of driving value and maximizing traction in the same race. We're also going to focus on the current burning topic of the pandemic's effect on the marketing sector. And we're trying to understand why marketing needs to be humanized now more than ever. Our guest for today's podcast is Scott Brinker. Scott is currently the VP Platform Ecosystem at HubSpot. He also publishes Chief Marketing Technologist Blog, which is known as the Chiefmartec.com, and is the program chair of the very successful Martech Conference series. He's the author of the book Hacking Marketing, which is published by Wiley. Previously, he was the co-founder and CTO of Ion Interactive. He has degrees in computer science from Columbia University and Howard University, along with an MBA from MIT. Scott is what we term and known as the ultimate market guru. As his work not only helps people across the world to take a smarter approach to choosing and implementing Martech, but also in maximizing marketing technology. Welcome to the podcast, Scott.
https://www.martechcube.com/episode-2-discussing-the-artscience-of-marketing-with-scott-brinker/
