It's 14.27 am. A message comes in to my BlackBerry from someone posting something on my Facebook wall surface. I'm assuming he think he's using social media marketing correctly.
One on the dangers of going global and earning in dollars but thinking in rupees is the actual expenditure incurred on publicity material. In the early days our marketing office in america alone would propose buying some ball pens for distribution at a trade demonstration. They told us that social media marketing course it would 'just' cost a dollar an area. Sitting in Hyderabad we would convert it in to rupees and exclaim, "What, Rs 40 for an everyday ball compose! Forget it, we will send it from India where it is only Rs 3". Unfortunately, our ball pens were no match Informative post to the Website link Chinese ones available there in the packing and qualitatively as good as ours. Made the ditto with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed we all bought material in nearby markets international.
Always make use of a PR agency can be made up exclusively, or almost exclusively, of ex-journalists. Journalists understand what journalists want and they work, whereas people in which have only ever worked in PR excessively don't. Ex-journalists can write, too, which usually again essential when it comes to press releases and other written copy you are issuing to the media.
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