Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data and more effectively leverage its value. The acquisition was completed with financial support from mid-market private equity firm Growth Catalyst Partners (GCP), terms were not disclosed.
“Companies are prioritizing the role that data and analytics play in their marketing efforts to a greater extent than ever before,” said Morgan Stewart, CEO of Trendline Interactive. “Data Insight Group is masterful at translating complex datasets into successful marketing strategies. By coming together, we strengthen our ability to offer strategic advice and hands-on analytic support to our customers.”
Founded in 2000, DiG established itself as a leader in the data analytics field by helping clients organize, analyze and understand their data, thereby building a foundation for data-driven marketing. Bringing a combination of strategic consultancy and hands-on analytic work, they help clients build the in-house tools and expertise needed to drive meaningful business outcomes.
Today, Trendline’s Analytics team provides strategic insights and recommendations focused on optimizing campaign performance and consulting on the development of custom dashboards. The DiG team will round out the analytics offering by providing clients with opportunities to better segment, target, and optimize the content through advanced analytical techniques.