Since the pandemic started in February 2000, the world has seen a sudden surge in digital marketing. The word “digital marketing” was introduced to India in the 1990s, where users were allowed to search for their queries on the search engine but were not privileged to participate in the given information in the form of chat, feedback, or comments. Over the generations and time periods, there has been an evolution in the term “digital marketing.” Digital marketing is now the main part of a marketing strategy where digital devices are used to buy and sell products, generating brand awareness even in remote areas and resulting in the expansion of the business.
According to some research and theories, this digital market will expand in the upcoming years as we have entered into a digital era where each person has their own cyber identity to represent their Digital marketing services and businesses. After this pandemic and two years of lockdown, people are nowadays more comfortable sitting at home and searching for several means of setting up their business and buying items instead of hopping from one shop to another in search of the same.
There are some major unavoidable digital marketing trends that will play a crucial role in the future (2023).
1. Influencer Marketing: Influencer marketing is the oldest method of influencing users and buyers to influence their purchasing habits. In the past, we have seen several celebrities endorsing and advertising products on television. It’s a new trend on some major social media platforms, such as Facebook or Instagram, where influencers are discussing or advertising the services of particular brands. This controls the mind of the user in such a way that they start comparing their lives with them and following them, using the same products and services. Influencer marketing plays the biggest role in mass communication. The user does not compare other products available on the internet; he just goes by the name of the influencer.
2. Short GIFs and Videos: Short Graphic Interchange Formats (GIFs) and short videos are the most effective ways to reach a large number of people in the shortest amount of time. Some videos become viral in a few hours, and they establish the brand name among the users. They upload in 8-10 seconds and have a maximum resolution of 720p. They are mobile-friendly and utilize the minimum space on the mobile phone.
3. Artificial Intelligence: AI, or artificial intelligence, is a boon to the world of digital marketing. The Chatbot is an excellent example of AI that enables users to communicate via text or voice messages. Consider Amazon shopping: after you’ve searched for a blue formal shirt, Amazon Alexa will assist you from the first step of selecting and checking out the product. The users don’t even need to click and tap on the products. This is the simplest and most convenient method of shopping. The other major advantage is that AI predicts the user’s history and later on shows the same related products through a process called “recommendation.” This system is built on AI and ML (Machine Learning) algorithms. AI is the next big thing in digital marketing.
4. YouTube Advertising: It is possible to advertise on your YouTube channel. The 5-second YouTube advertisement creates a buzz in the mind, increases the search of your brand in the search engine, and thus increases the revenue for the brand. Advertising company in Pune through quality short videos on YouTube can expand your SEO ranking. The advantages of advertising on the YouTube platform are that it directly targets an audience, generates visibility, improves content strategy, and many more.
Hire Buzztag Media company in pune to promote your brand and reap the benefits.