ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle.
The expanded capabilities include new marketing channels and integrations, and the ability to personalize web pages using customer data collected from multiple touchpoints throughout the customer journey. With this new functionality marketers can:
- Create high-converting, interactive landing pages in minutes, with simple set up and easy-to-use templates. In an ongoing commitment to value, ActiveCampaign is now offering landing pages for free to all current customers as part of the company’s Customer Success Commitment. Current ActiveCampaign customers can learn more about the new landing page functionality and take advantage of the offer here.
- Personalize any web page using data stored in tags, such as past purchases, shopping preferences, interests, demographics, and engagement data (Coming soon)
- Automatically trigger push notifications and SMS messages based on any action taken during the customer journey via Twilio
- Automatically trigger Slack notifications based on customer behavior (like when a customer subscribes to email, creates a support ticket, or writes a review)
ActiveCampaign’s CXA platform removes the barriers created by legacy email, marketing automation, CRM, and service and support solutions and helps businesses deliver a completely connected customer experience without forcing them into an all-in-one marketing solution. Rather than paying for functionality they don’t need, businesses can use ActiveCampaign to orchestrate personalized automations across their technology stack, and achieve true omnichannel engagement across email marketing, personalized websites, targeted Facebook ads, SMS, chat, and more.
ActiveCampaign connects customer engagement across all touchpoints, so every channel that is added to the CXA platform improves the ability to personalize customer experiences in every other channel. As more touchpoints are integrated, engagement efforts can be further personalized to improve relationships and outcomes.
