Context Aware Computing Market

Context Aware Computing Market size is estimated to reach US$ 126.57 billion by 2026 at a CAGR 25.34% during the forecast period 2021-2026. High penetration of smart devices and the growing demand for shopping assistant tools and active maps are set to drive the Context Aware Computing market. Increasing penetration of machine learning, augmented reality, ambient intelligence among enterprises by analyzing behavioral, social and historical data to understand consumer context more effectively has significantly triggered the Context Aware Computing Market growth. The burgeoning demand for advanced sensors in smart devices such as personal digital assistant, ubiquitous computing, satellite navigation systems to gain situational and environmental information about people, places and things to anticipate immediate needs and proactively offer enriched, situation-aware and usable content, functions and experiences is catalyzing the growth of the market. The exponential growth in adoption of location tracking or fitness applications is contributing towards the growth of the market.

Report Coverage

The report: “Context Aware Computing Market – Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the Context Aware Computing Market

By Offering: solution, services.
<span lang="EN-GB" times="" new="" roman";="" mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;color:black;="" mso-ansi-language:en-gb;mso-fareast-language:en-gb"="" style="box-sizing: border-box;">By Context: <span lang="EN-GB" times="" new="" roman";mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;="" color:black;mso-ansi-language:en-gb;mso-fareast-language:en-gb"="" style="box-sizing: border-box;">computing context, user context, physical context, time context.
<span lang="EN-GB" times="" new="" roman";="" mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;color:black;="" mso-ansi-language:en-gb;mso-fareast-language:en-gb"="" style="box-sizing: border-box;">By Vendor: <span lang="EN-GB" times="" new="" roman";mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;="" color:black;mso-ansi-language:en-gb;mso-fareast-language:en-gb"="" style="box-sizing: border-box;">Device manufacturer, Mobile Network operators, Online and web and social networking operator.
By Network: Wireless Cellular network, Wireless Local Area Network, Wireless Personal Area Network, Body Area Network.
<span lang="EN-GB" times="" new="" roman";="" mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;color:black;="" mso-ansi-language:en-gb;mso-fareast-language:en-gb"="" style="box-sizing: border-box;">By Application:<span lang="EN-GB" times="" new="" roman";mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;="" color:black;mso-ansi-language:en-gb;mso-fareast-language:en-gb"="" style="box-sizing: border-box;"> Active Maps, Adaptive Phones, Augmented reality and guide systems, Conference assistants, Fieldwork, cyber guides, Location aware- information delivery, web browser, office assistants, People and object pagers, shopping assistants, others.
By End User: Industrial (Automotive, Defense, aerospace, Electronics & Semiconductor, Healthcare, Marine, general manufacturing, Food and Beverage Processing, Oil & gas, Power plant, Retail & E-commerce, Education, Transportation & Logistics, others), Commercial (Hotels and restaurants, office buildings, gaming, Shopping Malls, Media & Entertainment, others), Consumer.
By Geography: North America (U.S, Canada, Mexico), Europe(Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, South Korea, Australia and Others), South America(Brazil, Argentina and others) and RoW (Middle east and Africa).

<span lang="EN-US" times="" new="" roman";mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;="" color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Key Takeaways

• North America is estimated to dominate the market during 2021-2026 owing to early adoption of smart devices and high investments towards advanced technology.
• Increasing adoption of artificial intelligence in industries and growing demand for smart devices are estimated to drive the market during 2021-2026.
• Solution segment is analyzed to dominate the market during the forecast period 2021-2026.
• Data security is one of the challenges impeding the market growth.
  
  

  Global Context Aware Computing Market Share, by Geography (by %)

  

<span lang="EN-GB" calibri",sans-serif;mso-ascii-theme-font:minor-latin;="" mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;color:black;="" mso-themecolor:text1"="" style="box-sizing: border-box;">Context Aware Computing Market Segment Analysis – By Offering

By product, Context Aware Computing Market has been segmented into solutions and services. Solutions segment dominated the market in 2020 acquiring a market share of 61% and is estimated to grow at a CAGR 23.67% during the forecast period 2021-2026. Context aware computing uses hardware and software solutions to automatically collect and analyze data to guide response and ambient Intelligence solution is a vision where the environment becomes smart, friendly, context-aware and responsive to any type of human needs. For instance, Deep Decision platform enables context-aware decisions for mission critical applications in real time. Service segment is analyzed to be the fastest growing market with a CAGR 26.89% during 2021-2026 due to burgeoning demand for context aware computing to guide services including augmented reality, context-relevant information delivery and contextual marketing messages.<span lang="EN-GB" times="" new="" roman";mso-bidi-font-family:="" calibri;mso-bidi-theme-font:minor-latin;color:black;mso-ansi-language:en-gb;="" mso-fareast-language:en-gb"="" style="box-sizing: border-box;">

<span lang="EN-GB" calibri",sans-serif;mso-ascii-theme-font:minor-latin;="" mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;color:black;="" mso-themecolor:text1"="" style="box-sizing: border-box;">Context Aware Computing Market Segment Analysis – By End User

By end user, Context Aware Computing Market has been segmented into industrial, consumer and commercial sectors. Consumer segment held the major market in 2020 acquiring a share of 38% and is estimated to dominate the market with a CAGR 24.39% during 2021-2026 owing to growing sales of consumer electronic devices. According to Retailers Association of India (RAI), sales of consumer electronics and appliances in the third quarter of FY21 increased by 23.5%, as compared with same period in the last fiscal year. Electronics hardware production in India increased from US$ 72.38 billion in FY19 to US$ 89.38 billion in FY20. The ‘National Policy on Electronics 2019’ is targeting production of one billion mobile handsets valued at US$ 190 billion by 2025, out of which 600 million handsets valued at US$ 100 billion are likely to be exported. Such proliferation of consumer electronics and appliances are driving the growth of the market.

<span lang="EN-GB" calibri",sans-serif;mso-ascii-theme-font:minor-latin;="" mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;color:black;="" mso-themecolor:text1"="" style="box-sizing: border-box;">Context Aware Computing Market Segment Analysis – By Geography

By geography, Context Aware Computing Market has been segmented into North America, Europe, APAC, South America and RoW. North America dominated the market acquiring a share of 33% in 2020 and is estimated to hold the major market share during 2021-2026 with a CAGR 24.34% owing to early penetration of smart phones and high investments towards new and upgraded technologies. Many top manufacturing industries in North America is investing for artificial intelligence and machine learning technology and thus accelerating the market growth. For instance, NVIDIA Corporation, an American MNC announced the completion of acquisition of Mellanox Technologies for USD 7 billion to enhance high performance computing platform and such acquisitions are anticipated to contribute to the growth of the market. APAC is estimated to be the fastest growing market with a CAGR 27.32% owing to massive transition towards digitalization and increasing disposable income with rapid urbanization. South East Asia is estimated to be the hot-zone for establishing manufacturing hubs during 2021-2026 and thus growing adoption of connected devices for automation is estimated to contribute to the growth of the market. Indian Government launched “Digital India” movement to accelerate digital transformation in this region. Such Government initiatives are analyzed to propel the market growth during 2021-2026.

<span lang="EN-GB" calibri",sans-serif;mso-ascii-theme-font:minor-latin;="" mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;color:black;="" mso-themecolor:text1"="" style="box-sizing: border-box;">Context Aware Computing Market Drivers

<span lang="EN-GB" times="" new="" roman";mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;="" color:black;mso-themecolor:text1;border:none="" windowtext="" 1.0pt;mso-border-alt:="" none="" 0cm;padding:0cm"="" style="box-sizing: border-box;">Increasing penetration of artificial intelligence in industries is driving the market

<span lang="EN-US" times="" new="" roman";mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;="" color:black;mso-themecolor:text1;border:none="" windowtext="" 1.0pt;mso-border-alt:="" none="" 0cm;padding:0cm;mso-bidi-font-weight:bold"="" style="box-sizing: border-box;">Increasing convergence of cutting edge technologies with different industry verticals for streamlining business activities to generate new business outcomes is set to drive the market during the forecast period 2021-2026. Implementation of AI based solutions utilizing mobile based sensor technology in industries including BFSI, healthcare, automotive has significantly triggered the growth of the market. Rising adoption of context aware AI smart system by business organizations to strengthen their product portfolio and proliferation of standardized wireless communications to reduce the cost and enhance the quality of services are<span lang="EN-US" times="" new="" roman";="" mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;color:black;="" mso-themecolor:text1;border:none="" windowtext="" 1.0pt;mso-border-alt:none="" 0cm;="" padding:0cm;mso-bidi-font-weight:bold"="" style="box-sizing: border-box;"> augmenting the market. Computing and networking technology coexist with people in a ubiquitous, friendly and pervasive way and continuous miniaturization and penetration of interconnected smart devices to create new intelligence in business operations is creating growth opportunities for context aware computing market. In healthcare sector proliferation of remote monitoring and telemedicine supported by M2M/IoT networking is driving the market. Ambient Intelligence is a vision where the environment becomes smart, friendly, context-aware and responsive to any type of human needs. In September 2021, Qlik launched Qlik Application Automation, a no-code solution designed to drive action from context-aware insights through streamlined and optimized workflows between SaaS applications and Qlik Cloud and such product innovations are augmenting the growth of the market.<span lang="EN-US" times="" new="" roman";mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;="" color:black;mso-themecolor:text1;border:none="" windowtext="" 1.0pt;mso-border-alt:="" none="" 0cm;padding:0cm;mso-bidi-font-weight:bold"="" style="box-sizing: border-box;">

Increasing penetration of smart devices is augmenting the market

Increasing penetration of smart devices along with high speed internet is propelling the market growth of context aware computing solutions. The explosive growth of location-detection devices, wireless communications, and mobile databases is catalyzing the growth of the market. Rising adoption of Context Aware Software which allows a mobility services engine to simultaneously track thousands of mobile assets and clients by retrieving contextual information such as location, temperature, and availability from access points is elevating the market. Growth in adoption of smart home devices including intruder alarms, fitness and health appliances are accelerating the market global. According to iHS global report, 459 million units connected home devices have been shipped in 2020. Such growth in connected consumer devices are augmenting the market.

<span lang="EN-GB" calibri",sans-serif;mso-ascii-theme-font:minor-latin;="" mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;color:black;="" mso-themecolor:text1"="" style="box-sizing: border-box;">Context Aware Computing Market Challenges 

<span lang="EN-GB" times="" new="" roman";mso-fareast-theme-font:minor-fareast;mso-bidi-font-family:="" calibri;mso-bidi-theme-font:minor-latin;color:black;mso-themecolor:text1;="" background:white"="" style="box-sizing: border-box;">Data Security Issues is hampering the growth of the market

Enterprises that adopt context aware computing face security and privacy issues. According to RiskBased Security research, Data breaches resulted in 36 billion records being exposed in the first three quarters of 2020. U.S. Healthcare Cybersecurity reported, more than 90% of healthcare organizations suffered at least one cybersecurity breach in the previous three years. According to RiskIQ research, Cyber-crime costs organizations $2.9 million every minute, and major businesses lose $25 per minute as a result of data breaches. Enterprises hold confidential data, which needs to be protected to avoid data breaches and cyber-attacks. Crucial data and information are mostly stored in databases that entertain cybercriminals to use data to enter into illegal activities. Increase in adoption of cloud-based deployment lead to security concerns such as data leak, false data injection or unauthorized access of data which can weaken business position, thereby hampering the adoption. However, with significant investments on cyber security is set to offset this challenge and promote healthy growth during the later stages of the forecast period 2021-2026.

Context Aware Computing <span lang="EN-US" times="" new="" roman";mso-fareast-theme-font:minor-fareast;="" mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;color:black;="" mso-themecolor:text1;background:white"="" style="box-sizing: border-box;">Market Landscape

Product launches, acquisitions, Partnerships and R&D activities are key strategies adopted by players <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">in the Context Aware Computing market. In 2020, the market of Context Aware Computing industry outlook has been fragmented by several companies. <span lang="EN-GB" calibri",sans-serif;mso-ascii-theme-font:minor-latin;="" mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;color:black;="" mso-themecolor:text1"="" style="box-sizing: border-box;">Context Aware Computing top 10 companies include

1. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Google LLC
2. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">IBM Corporation
3. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Microsoft Corporation
4. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Cisco Systems Inc.
5. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Oracle Corporation
6. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Apple Inc.
7. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Samsung Electronics Co. Ltd.
8. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Nokia Corporation
9. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Amazon Inc.
10. <span lang="EN-GB" calibri",sans-serif;="" mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:="" minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Onapsis Inc.

<span lang="EN-US" times="" new="" roman";mso-bidi-font-family:="" calibri;mso-bidi-theme-font:minor-latin;color:black;mso-themecolor:text1"="" style="box-sizing: border-box;">Acquisitions/Product Launches

• In October 2021, PPDS collaborated with Intel, Advantech and Navori Labs to create the PPDS Intelligent Signage Solution for Retail to combine Philips digital signage with context-aware software and camera technologies. 
• In October 2021, Prancer Enterprise released 2.0 version of the cloud security platform which supports context aware policies to reduce the number of false positives.

Relevant Report Titles:

Internet of things Artificial Intelligence (IoT AI) Market -Forecast (2021-2026)
Report Code: ITR 0171

Semiconductor IP Market –Forecast (2021-2026)
Report Code: ESR 0039