White Label SEO Will Only Leave You with One Task!
As an online marketing agency, you should already know the importance of introducing a large number of services. But you should also know the risks that come with using this strategy. But nowadays, some methods can be used to reduce the risk to almost zero. For example, you can introduce white label SEO services. Your investment will be close to none, and you only need to pay money for the services provided by the agency. But in that case, you will make a profit and gladly pay the costs. If you are going to use this method, then your agency will only need to deal with the clients and the white label SEO reports.
Your only task is to be an intermediary between the clients and your SEO partner. There are 3 steps that you need to deal with. If you can take care of them, then your profits will skyrocket.
• Find more and more clients. The more clients you find, the more profit your agency will have. So, you need to try your best and find as many clients as possible. The first thing that you should do is to ask your current clients if they need this service. To do that, you should create an irresistible offer. How? You could create a full package, with all the services that you offer, and ask for a smaller price. Another method is to use incentives like some free services. After you go for your current clients, you can start to look for new clients for this service as well.
• Communicate with the agency. Depending on the number of clients that you manage to get, you may need more than one person for this step. You will need to transmit the needs of the clients to the agency and make sure that they have an understanding. After that, the agency will take care of everything else. But strong communication is essential to ensure that the results are the best possible ones. And once a month, you will receive white-label reports for every one of your clients.
• Use the white-label reports. After you get the reports, you will need to brand them under your company and explain them to your clients. Yet again, you will be the intermediary. This is another essential step. Keep in mind that most people do not understand very much about SEO. So, you need to make sure that your clients understand the results that they got from you. The better the results, the more you can make use of them to increase the importance of your company in their business plans.
What White Label SEO Services Should You Introduce?
The white label SEO services that an agency should introduce differ from one to another. You need to consider the needs of your clients, as well as the capabilities of the SEO agency. But most of the time, you can deal with this part easily. You can simply provide the same services as the agency. But you need to ensure that the agency provides 4 essential services that will take care of most of your clients' needs.
• SEO audit. Before anything else, the agency must be able to perform an SEO audit that can find all the information that it needs about a website. The results will be used to solve any technical problem. This information will also be used to create a custom plan based on the needs of your clients. It is an essential service because most of your clients will need it.
• Fully managed SEO. This a type of a full package service. So, the agency will take care of every SEO need of your clients. It will also be the most expensive alternative. Most of the time, this service will also include an audit that will be used as the foundation for the future strategy and methods used by your SEO partner.
• Content writing services. Not every one of your clients will need full SEO services. Some of them only need to improve the content that they have on their website. So, you need to find an agency that provides content writing services for this purpose. The quality of the content is essential, so you can check it on the blog, or similar segments, of the SEO agency’s website.
• Guest post services. Some of your clients may have very good websites but a low online presence and website authority. These problems can be solved through a guest post service. So, the agency must also be able to provide this type of service. Besides the content used, the agency must have the ability to find high-quality host websites where the articles will be posted.
How to Make Use of White Label SEO Reports?
After you find an SEO partner that you can trust, you need to learn how to make the best use of the white label SEO reports . As mentioned above, you will regularly get them for each one of your clients. And besides branding the reports and presenting them to your SEO clients, there is another use for them. If you check the website of the agency, you will most likely find a section where the results produced by the agency will be placed. So, you can do a similar section and place the reports there. Of course, make sure that your clients know about this beforehand.
By having a section where you present the results produced by your agency, you will increase the reliability of your agency. It will be easier for your potential SEO clients to trust you and convert into long term clients. Keep in mind that you need to update the results regularly. Reports older than 6 months will lose their credibility, so you need to always post new ones. Otherwise, all the effort invested in this task will be wasted.
