Since then, however, Twitter hasn’t fulfilled its promise. Early hopes of rapid user growth were repeatedly dashed, and in response the company decided to concentrate on other metrics, like “audience”, which would count not only people using the service directly but also non-users and logged-out users who encounter tweets in any number of different contexts. (Like, for instance, seeing a tweet embedded in a news story.) If user growth wasn’t going to drive revenue growth and profits, then maybe other things might. Do you know why almost every online business fails? It's simple really. They don't have anyone visiting their websites. The web has become so large that unless you spend tens of thousands of dollars on advertising nobody is going to find you. If people can't find you, they can't order anything from you. To put it simply. After a lot of thinking and a many sleepless nights we hit on a brilliant idea that would generate a large number of visitors at prices anyone could afford.