Butter Replacers Market Outlook:
Butter is a popular ingredient used in several food products and recipes, such as bakery and confectionary items, processed foods, different cuisines, salads and dressings and others. Mainly consisting of saturated fats, butter is a high-calorie food. Just one tablespoon of butter has about 101 calories in it. According to the American Heart Association’s recommendations, saturated fat consumption should be limited to about 11 to 13 grams per day as high consumption of saturated fat can increase the risk of various health-related issues, such as high cholesterol level, clogging of arteries and various other heart diseases. Butter replacers are alternatives of regular butter and are suitable for most of the butter applications. Butter replacers exhibit almost similar flavour, aroma and function as their counterpart, but have much lesser saturated fat content and thus, minimize various health problems and risks. Further, butter replacers can be animal-based or plant-based, depending on the source from which they have been generated. Some of the most common and essential butter replacers available in the market include different oils, such as vegetable oil, coconut oil, olive oil, etc.; avocado; Greek yogurt; nut butters; margarine; cocoa butter; and various purees. Oils are the most commonly used butter replacers due to their varied functional properties and health benefits, especially olive oil, which is loaded with unsaturated fats and also possesses high nutritional value. Thus, the market for butter replacers is going to witness high surge owing to its widespread demand and benefits.
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Burgeoning Demand for Butter Replacers Owing to their Diverse Taste Profiles and Health Benefits
Rapid urbanization and globalization have changed the lifestyle of consumers, leading to a shift in their food preferences. Furthermore, due to the emergence of hectic and fast lifestyle and growing awareness about health and fitness, consumers, these days, demand products that are high in nutritional value and low in fat and calorie content, but do not compromise on savour, texture and aroma. This particular factor is acting as a driving factor for the growth of butter replacers market. That apart, increasing disposable income of consumers, especially in developing countries is another reason responsible for the surge in demand for butter replacers. Customers, these days, are looking for vegan butter replacers. One such popular vegan butter is margarine, which is plant-based and contains much less saturated fats and cholesterol. Furthermore, high demand for butter in various applications universally has also led to increase in its prices dramatically and hence, consumers are looking for effective butter replacers that are high in nutritional value and low in cost.
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Global Butter Replacers Market: Market Segmentation
On the basis of origin, the global butter replacers market has been segmented as:
- Plant based butter replacers
- Animal based butter replacers
On the basis of type, the global butter replacers market has been segmented as:
- Oils as butter replacers
- Vegetable oil
- Coconut oil
- Olive oil
- Others
- Greek Yogurt as butter replacers
- Margarine as butter replacers
- Purees as butter replacers
- Others
On the basis of end use, the global butter replacers market has been segmented as:
- Bakery and confectionery products
- Processed food
- Salad and dressings
- Sauces and purees
- Others
Global Butter Replacers Market: Key Participants
Some of the market participants identified across the value chain of the global butter replacers market are Cargill incorporated, Kraft Foods Inc., J.M. Smucker Company, The Hershey Company, Fun Foods Pvt. Ltd., AAK (publ.), Unilever PLC, Libby’s Brand Holdings, Chobani LLC, Del Monte Foods, Inc, Boulder Brands USA, Inc., Bunge Limited and Nutiva Inc, amongst others.
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Opportunities for Participants in the Butter Replacers Market:
Rise in demand for healthier and less expensive butter has created immense opportunities for manufactures to develop potential butter replacers and generate profitable revenues through their product offerings. Many companies manufacturing butter and its products are engaged in research and development activities to produce various butter replacers. Furthermore, with consumer preference shifting towards butter replacers, especially oils and margarine, oil and vegan products manufacturers have a chance to invest more in the development and marketing of their product lines.
Hence, due to growing demand for healthy and nutritional products, increase in regular butter prices, growing developments and a wide range of butter replacers to choose from, the market of butter replacers will grow significantly in the coming years.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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