Risingawareness about the benefits of yogurt over curd is propelling the demand foryogurt among consumers Yogurt has lower sugar and fat content, making itpreferable for health conscious customers. Besides, manufacturers are boostingthe nutrition value by adding minerals, vitamins, and fiber in theproduct. For example, Arla foods, a food manufacturing company, hasrecently introduced fiber-rich yogurt. The yogurt has high protein content,adequate amount of calcium, and low fat content. As a result, people havestarted using yogurt in various food products such as baked goods andbeverages.
Highnutritional value offered by yogurt aids to improve immunity,strengthens teeth and bones, lowers bad cholesterol and high blood pressure,mitigates the risk of type 2 diabetes, and prevents digestive concerns.
Registeringthe aforementioned factors into account, the yogurtmarket isanticipated to progress at a moderate CAGR of 3.0% in the forecast period from2016 to 2024. As per the report published by Transparency Market Research, theyogurt market is anticipated to reach a value of US$14.59 bn by the end of2024.
MobilityConvenience Decided by Packaging Format
Apartfrom nutritional value of yogurt, the yogurt market is also driven by novelpackaging solutions. Innovative and convenient packaging solutions presentlucrative growth opportunities for manufacturers of the yogurts. In linewith this, yogurts are available in pouch, cups, jars, and tubs. In recentyears, cups packaging was alone contributing to 70% of the market as itfacilitates easy consumption of the content. In addition, attractive designseasily grabs the attention of consumers. Moreover, low cost packaging benefitsmanufacturers too. Owing to such factors, the cup segment is projected todominate in the global yogurt market.
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Awarenessof Probiotic Yogurt Drives Yogurt Market in Asia Pacific
Probioticyogurt helps in improving metabolism, strengthening the immune system andenhancing the digestion process. In Asia Pacific, rising awareness about thebenefits of yogurts is driving the yogurt market. It is also being consumed asdessert. Owing to the health benefits of yogurt, the product now witnesses highvolume demand in countries like India, Japan, and China. Considering the increasingdemand, the yogurt market is anticipated to expand in Asia Pacific in thecoming years.
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Withthe presence of several regional and international players in the yogurtmarket, the competition is quite intense. To sustain the foothold in the globalyogurt market, the key players are offering exotic flavors of yogurt. And atthe same time, they are also considering the packaging and labeling need of thecustomers. Some of the key players in the yogurt market are- ChinaMengniu Dairy Company Limited, Danone S.A., Nestlé S.A., and General Mills
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