Booth Design
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Are L-shaped exhibition booth design layouts a challenge for designers? Is thetraditional rectangle booth the ideal space? If you ever had these questionsabout your tradeshow booth designs then read this article to know howa custom exhibit madespecially for an L shaped booth can actually work to your advantage.
Exhibitrentals.com - Letus highlight some of the best practices you can adopt to ensure that you selectone of the best trade show booth design companies for your upcoming trade show.
L-Shaped Exhibition Booths and How to DesignThem Effectively
Many a times while booking an exhibition space, clients have tomake the difficult choice between selecting a square/rectangle trade show booth layout in an average location or acorner L-shaped booth space in an excellent location which expects morefootfalls. So, how does one decide which of the spaces will give the correctROI for the company and justify the expense on the exhibition booth?
While most seasoned exhibitors are well aware about how to userectangle booths, they often fumble about how to effectively use a Lshaped exhibition stand layout in designing.
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Ifyou are exhibiting within the USA then it might be rare that you have to getan exhibition booth design madefor an L-shaped exhibitionbooth layout. This is primarily because here the organiserstreat corners differently. Either they make them into temporary meeting roomsthat can be booked for one-on-one meetings during the tradeshow, or they makethese corners as service areas.
However,if you are planning to exhibit abroad maybe in Europe or the Middle East orAsia, then you will receive a lot of floorplan options that have L-Shaped exhibition booth layouts.
Ifyou are a new exhibitor, chances are that you have not seen the exhibition hallin person. Hence designing the perfect orientation and plan for your exhibitionmight be a bit of challenge, and the irregular L-shaped booth might feel like adead-end.
Ifyou keep the above 3 points in mind and work with a good exhibitionbooth design company that understands the local rules as well ashas experience at the venue, then you will find it quite easy to work aroundyour odd exhibitionbooth layout.
So,next time you have the choice of selecting an L-shaped exhibition booth layout ina high footfall location against a normal rectangular booth in a lower footfallhall, do not hesitate to select the L shaped space. It can be the highlightingfactor of the booth and you may even prefer it to rectangular booths in thesame hall next year.
Also,if you need some expert advice while booking your exhibition booth space oreven after you have booked the space, you need someone to conceptualize, designand execute a stand design that is in line with your brand imagery andtrade show booth objectivesthen get in touch with us. We are a global company that has offices in the USA,Europe and Asia. With extensive exhibition booth building experience acrossgeographies we understand the nitty-gritties of trade show booth design andbuild and can give you a stress free exhibition experience.
Happy Exhibiting!
Your tradeshow booth design is a representation of yourbrand’s physical evidence. Get it right with us. We are the experts in boothdesign and displays for tradeshows in the USA. We understand the core of thebrand and build a booth display solution around it which does justice to the customersbrief as well as marketing budget.
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