BoldLeads Reviews: Lead Generation Tactics To Follow During Covid-19
The COVID-19 has had a severe effect on numerous economic activities all through the globe. The rampancy with which the virus has spread has forced several countries to put themselves under lockdown, fracturing the backbones of industries. Real estate is one of the badly-hit industries, and hesitation remains about when there will be a chance to make up lost ground. There are understandable reasons why the sector will thrash about in the near future; people are locked in, and most will be hesitant about any big investment, even if the lockdown is lifted in the nearby months.
But this does not mean that the real estate sellers should sit still and hang around for the spirit of the market to revive physically. Real estate agents can carry on marketing their inventory properties by making use of the appropriate channels and reaching out to the correct investors.
Here are lead-generating tactics that people in the real estate industry can utilize to market their properties:
- Direct mail not only carries a tangible communication material but also instills a sense of personalization. It has been found that larger envelopes, with personalized brochures, get a better response rate than the smaller ones.
Moreover the strategy of sending a postcard and brochure can be brought online easily, via the use of QR codes. Quick Response codes can be printed on the material, which receivers can scan and be taken to the property’s website or social media channels. Hence, a blend of printed and digital strategies can be bonded in a consistent way, in spite of the limitations we are putting under in the present season.
- Social media marketing plays a key role for a contemporary real estate business. According to a report, most of the people look for properties online first. They check the same in the real estate website, and social media. The realtors surveyed in the report explained that Facebook is their most favored choice for social media marketing, followed by LinkedIn and Instagram.
Real estate agents can make social media marketing work for them by offering appropriate information and communicating with their followers on a regular basis. Keep in mind, just having a page with a huge following might not always result in good leads and you need to make sure that you communicate with your followers and engage them to relieve out their worries.
You can also supplement your content with testimonials from former buyers. And ensure you are offering information on completed projects, as well as future tourism and open house events. Moreover, you can list the advantages of a certain locality, commercial estate, or town to entice potential future buyers. Think of everything you typically pitch to buyers, and the most common questions that come up, and begin social conversations around that.
Portals like BoldLeads Reviews pull from multiple listing service listings and offer huge, easy-to-use search platforms for prospective buyers. BoldLeads Reviews offers a range of paid advertising options that can generate leads, but these methods can be costly, so compare the cost to the average advertising budget among other real estate professionals in your market to find out whether they are lucrative for you. Moreover, BoldLeads improve your real estate lead generation and increase your leads.