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BoldLeads Reviews | 4 Types of Content to Help Nurture Your Leads
Once you land your leads, what are you bringing to the table?
Real estate is a busy profession, meaning that a good sales flow is constantly welcoming new prospects. But, this business also has a long-winded conversion rate. Each new lead that enters your sphere is bringing forward their own transaction timeline - and many of them won’t be ready to buy or sell just yet.
These circumstances mean that at any given time, there’s a pool of leads on stand-by while you’re tending to clients with active deals. In between the regular outreaches, agents cannot just leave these ‘in-between’ leads unattended. Otherwise, you risk losing their business.
Make sure your leads are engaged throughout the waiting process with a winning stream of content. Here are 4 great types of content that real estate professionals can create and share to help nurture your leads until it’s time to dive into their deal.
Neighborhood Guides
Creating area-specific content is a great way to educate your audience about the local real estate scene. As a real estate professional, your leads will be looking to you for guidance, advice, and insights. Go one step beyond answering their questions by taking the initiative to create guides for the neighborhoods they might want to live in.
Providing leads with a comprehensive look at the neighborhoods your services cover will help streamline their shopping process and get their minds on their deal… even if it’s months away.
Plus, this tactic helps give your team the upper hand. The last thing you want is one of your new leads to start searching the web for real estate related information only to stumble on a competitor’s site - which poses the risk of lost business. Stay one step ahead and provide your clients with the information they’re looking for.
Rapid-Fire Strategies
Use gorgeous and eye-catching imagery
Create IDX websites that feature landing pages for each neighborhood.
Don’t forget about SEO
Imbed HD videography into the guide
Real estate transactions can be daunting. It’s a multi-step process, and for most people, that means a lot of grey area.
Real estate teams can help their sphere prepare for their big deal by creating downloadable documents covering some of the steps they’ll be tackling down the line. ‘How to Stage Your Home’, ‘How to Prep Your Home for Listing’, ‘How to Boost Your Curb Appeal’... the list is nearly endless, so get creative!
Think 101-style lessons that are easy to understand and even easier to follow.
Rapid-Fire Strategies
Break up the steps into numbered lists, bullet points, and sections
Add graphics and visuals to keep it light, fun, and simple
Include a comprehensive check-list at the end covering all the steps
When you’re new to a neighborhood, you’ll always appreciate a helping hand. Sharing community news or updates with your leads can be an efficient way to introduce a prospect to a new area while also staying connected with your sphere.
Broadcast local news, events, or information across social media and in email campaigns. It’s a great conversation starter to keep you relevant with your leads up until it’s time to start the deal.
Rapid-Fire Strategies
When sharing on Twitter, use popular hashtags to generate traffic towards your posts
Add a call-to-action at the end of social media posts to spark a conversation
Include imagery and video in email campaigns to increase engagement
Staying current with your lead pool should go beyond just texts and emails. Maintain regular ‘face-to-face’ interactions by creating video market updates that cover the latest movement in the local real estate market. Talk to a BoldLeads rep to discuss our integration with BombBomb.
Sharing data positions your team as a thought-leader in the real estate community. Post on social, embed into emails, and make them easily shareable to boost traffic.
Creating quick monthly videos that highlight the real estate scene will keep your leads up to speed with both your business and the local market. This can also be a great way to alert your sphere to any particularly strategic times to kick off a deal, which may encourage a hesitant lead to take the leap.
Rapid-Fire Strategies
The breakdown should be packed with information, but always keep it conversational
Including graphs, charts, and tables to make the data more digestible
Always encourage viewers to reach out to you with any questions
Your leads deserve the best. Remember, the experience your leads have with your business doesn’t start at the deal. It kicks off the moment they enter your funnel - so make every moment count by sharing valuable content.
For more premier lead-generating strategies, explore the BoldLeads Blog
