Bloomreach Acquires CDP & Experience Platform Exponea
Fusion of the Bloomreach Digital Experience Platform and Exponea's Customer Data and Experience Platform Set to Transform Commerce

Bloomreach, the leader in commerce experience™, today announced its acquisition of Exponea, the leading Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the ongoing growth of its digital commerce experience platform (brX).

Bloomreach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data platform and marketing automation will create the first ever truly integrated product and customer data platform. This combination accelerates the speed of execution for businesses to create, personalize, and optimize powerful commerce experiences and accelerate revenue growth for both B2C and B2B brands.

“Incredible e-commerce experiences happen when we reach a customer with exactly the right product at the right time on the right channel, and that requires a deep understanding of products and people which hasn’t been possible until now,” explained Raj De Datta, CEO, Bloomreach. “The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion dollar market that is expanding quickly. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”

Unlike other offerings that lack relevant data, are highly manual, and require teams to stitch together multiple solutions, the combination of Bloomreach and Exponea will deliver the only commerce experience platform that unifies the full spectrum of customer and product data for Bloomreach’s real-time, AI-based recommendations, and actions that allow clients to drive purchases and loyalty. Further, Exponea’s leadership in consumer data, privacy, and security ensures that current and future customers can securely access and manage this powerful combination of data.

https://www.martechcube.com/bloomreach-acquires-cdp-experience-platform-exponea/