Every now and then you would walk around the shopping center or your favorite mall and encounter them, often you would even actively engage with them, and it's not even that insane that you would actually purchase using their platform– but have you ever dedicated a minute to revisit the concept of kiosks, and how they may affect our consumption habits?
What is a Kiosk Anyways?
Let's start off with the foundations – what a kiosk actually is. A kiosk is a small, stand-alone booth typically placed in high-traffic areas for business purposes. It typically provides information and essential varying applications on education, commerce, entertainment, and a variety of other topics.
More traditional variations of kiosks include touch-screen kiosks, internet access giving kiosks and photo kiosks. Contemporary kiosks, however, can be referred to as interactive kiosks, or digital signage kiosks.
What is Interactive/Digital Kiosk?
Digital kiosks are today’s one of most the popular methods of advertising and visual communications. Simply put, it is the digital form equivalent of the traditional kiosk, facilitating high engagement on the user's side, as it potentially offers unlimited selection of features and functionalities.
Digital kiosks actually surround us on our daily life environments, and are extremely popular across different industries and operators, as they can be easily controlled and manipulated using a simple, easy-to-use kiosk software. The kiosk software is capable of remotely connecting to the kiosk hardware to handle display design, perform content formatting and generation, and more.
Which Solutions Do Digital Kiosks Offer?
Since you've gotten this far, it's only right to assume digital kiosks might hold something for you and your business needs. So, let's jump right in:
• Directory or Information Kiosks: Typically installed in large areas with high density of people, and are used for the mere reason of information delivery. They could navigate people through important information details such as public transportation, WiFi settings, weather updates, facility information and area maps.
• Self-Service Kiosk: You've probably used those dozens of times – if you remember yourself walking into a famous food chain branch and not wanting to wait in line just to place your order – you've probably used a digital kiosk to avoid just that. You digitally place your order, and save wait time.
• Vending Kiosks: This is a wonderful way of branching out your brand without the excess maintenance costs. You simply place one of these vending kiosks in a high traffic hub, such as an airport, and you're given the opportunity to boost product sales in a very cost efficient way.
• Advertisement Standing Displays: This is a type of digital kiosk that would go about putting your brand out there, make it noticeable and stand out from the crowd. You can have it designed as mesmerizing and playful as possible just to attract the desired attention from your potential customers, and make them aware of your brand's presence and status.
To conclude, digital kiosks are the contemporary evolution of the traditional kiosks, and are operated via a specialized digital kiosk software that can easily and remotely control your kiosk content which may satisfy many types of business needs.
