While serving delicious food might be the biggest concern and main focus for restaurants, and well, pretty justifiably, there are other factors that might affect customers' experience when walking into one and when deciding whether to come back or not. Aesthetics, attractiveness, high quality service and a good money-per-value ratio are among these, of course, but could the menu play a role as well? Well, turns out it could.
Many contemporary restaurants are now transitioning from the traditional restaurant menu board to a digital menu board. Digital menu boards for restaurants are gaining popularity because of their relevance, modernity and their ability to catch the eye and tell a dynamic, colorful, and interesting story to the customer.
Should you take the step and make the transition within your business? Let's have a look at some of the main pluses such transition might hold for you and your restaurant:
1. One Yummy Picture is Worth a Thousand Words
Digital menu board gives your customer the ability to get impressed with your offered dishes, as featuring the right images is an inherent part of the digital menu implementation. Drawing your customer's attention and making them hungry and tempted to order is of highest importance to you – you want their attention, and you want it now!
2. Make It Easy On Your Customer – Lay Out Your Entire Selection, But in a Concise Way
Obviously, you can still feature visualizations to your regular menu, but that would have it packed and overloaded with information, which may drive your customer confused. With a digital menu board, you could easily perform rapid display swings, so that a fixed number of items is presented on each display. This way you can make sure your customer isn't overwhelmed by the wide selection, but rather is intrigued by it. In addition, the dynamicity and the vibrancy elicited by the digital menu boards keep your customers entertained and highly engaged, which may also affect their subjective experience at your restaurant, making it memorable.
3. Need an Update? It's as Easy as Pie
So we're talking about digital, remember? Any update you would like to perform on your digital menu board is just a second away. The times of additional costs just for the slightest menu change are gone, and using your digital board interactive platform you could easily apply any changes you would like to your menu.
4. Put Your Promotions Out There – Boost Sales
Don't let your customers memorize your current promotions by heart – they're too hungry for that. Make sufficient room for you promotions to stand out on your digital menu board, and have them designed as attractive and as playful as you can. Digital menu boards have been shown to boost up sales by 21-23%, and promotions done right have an unarguable role in that.
In summary, menu boards for restaurants are becoming more hyped up than ever with the all-embracing rising popularity of the digital boards. With benefits so unquestionable, it seems like digital menus aren't going anywhere anytime soon.
