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The traffic quality: The advertiser getting clicks is happy when he gets good traffic. So give him a powerful traffic. Both people will be willing. If the quality goes down, the revenue goes down for both of you. So focus on traffic.
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You can setup, get traffic and track for conversion extremely quick. No need to wait months or weeks to see result. If your result is positive, achievable optimize plan and keywords for more conversion. When the result is bad, you to delete the keywords all alongside one another.
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