History of app store optimization (ASO)
App Store optimization for all starting when applereleased the IOS app storewith around 500 initial application on 2008 July 10th to the number of appsgrows exponentially and today there are just shy of 2 million availableapplications. Google play was introducing on October 22nd, 2008 trailing appleby only a few months. Today Google play hosting more than 2.5 million apps.
The evolution of ASO and theplatforms
The competition was still slim and only a few appdevelopers dabbled in any ASO practice, so the impact of doing something tooptimize your app, even the smallest this led many to flood apple’s app storeteam with feature requests, giving the apple app store a mythical king-makeraura of omnipotence that further attracted developers to appeal to the teamdirectly.
Why app store optimization isimportant?
There are about 2 million apps In the apple appstore and even more than Google play, and this number is at the same time,numbers of the largest mobile app development companies, both in games and innon-games, are getting small.
The way of this economy is evolving similar to themany other economies: the smallest core holds most of the value. Without understandingusers and their motivations to install an app or a game, these UA dollars willgo down the drain as developers wouldn’t know what exactly made their appsuccessful.
Evolution of ASO and the platforms
The product itself isn’t unique enough to succeedon its own merits, and many companies turn to UA’s expertise for adifferentiating factor. If they can’t create a superior product, they’ll focuson better reaching their audience through paid advertising.
This has been created a generation of UA expertsbuilding sophisticated models and audience segments in a race to acquire betterquality users for a lower cost than their competitors. The problem is thatGoogle and the duopoly that controls the digital advertising market, arequickly democratizing user acquisition.
Comments
0 comment