Anti-Counterfeit Packaging Market Overview:
According to the most recent statistics released by the Organization of Economic Co-operation and Development in 2017, the world exports of manufactured counterfeit goods had grown 6% per year from 2001 and 2013 that translates to $1.6 trillion with China contributing to almost one-third of the sum. [1] This partially attributes to the practice of counterfeit packaging that has paced-up due to a lot of fraud companies reproducing counterfeit products of prominent brands belonging to various sectors across the globe. The practice not only violates the copyrights of many organizations but also deviates a major part of the customer base towards the pirated and replicated products, and that leads to financial damages. A gamut of organizations is incorporating anti-counterfeit packaging to ameliorate the situation which is leading to growth prospects in the anti-counterfeit packaging market that was gauged to be $95,400 million worth in 2018. Furthermore, owing to a lot of brands inculcating the technology, the demand for anti-counterfeit packaging will observe a staggering compound annual growth rate (CAGR) of 13.4% during the forecast period of 2019 to 2025.
Sustainable brand protection services are on the rise in the Americas, and anti-counterfeit packaging is a major subset of the same. The developed economies in this region face regular problems pertaining to the food and beverages, pharmaceutical, and other sectors that are vulnerable to counterfeit packaging. Evidently, there is a myriad of brands in the Americas that is capable of investing in a brand security service such as counterfeit packaging. On the other hand, Brazil is considered as one of the most counterfeit capitals wherein the illicit retail is chiefly driven by social, political, and economic crisis. The country loses billions of dollars in counterfeits. These factors, in unison, have created a dire need for anti-counterfeit packaging in the Americas. The region had the maximum regional anti-counterfeit packaging market share of 39% in 2018.
Anti-Counterfeit Packaging Market Outlook:
Anti-counterfeit packaging is basically a secure packaging - a part of anti counterfeit technology that includes security printing, packaging labels, and anti counterfeit label. This is widely used in food & beverages, industrial, automotive, and other industries. Track and trace technology is gaining a lot of traction from organizations, especially the ones that are into E-commerce and some manufacturing companies that need inventory accuracy and forecasting for better production planning.
Considering that an enormous number of companies are investing in the track and trace segment of the anti-counterfeit packaging market, the application of the same is estimated to observe an astounding CAGR of 12.3% through to 2025.
Anti-Counterfeit Packaging Market Growth Drivers:
1. Rising Health Risks Due to Low-Quality Products in the F&B Industry -
There is a growing demand from the F&B industry across the globe. While it is making up for the thriving F&B products in the market, it is also giving fraudsters an opportunity to leverage a brand name and sell low-quality products with replica packaging of the brand. The consumption of low-quality food is creating health risks to the customers, and on the other hand, brands are losing their well-established customer-base. This has a subsequent effect on the demand for anti-counterfeit packaging in the F&B industry as the organizations look to create a safer supply chain of their products. This potential arcade in the F&B industry is giving rise to a lot of growth prospects in the anti-counterfeit packaging market.
2. The Pharmaceutical Sector Supporting the Anti-counterfeit Packaging Market -
Counterfeit medicines have been a concern in the pharmaceutical sector for more than a decade. World Health Organization had documented an Interpol operation in which the criminal investigation organization had seized 20 million pills, bottles, and sachets were seized in a five months operation. This had led to the shutdown of 100 outlets in China and its south-east Asia neighbors. Similar was the case with Europe wherein 34 million counterfeit medicines were seized.[2] The pharmaceutical sector is the most vulnerable to counterfeit packaging, and ever since these crime operations were executed, pharmaceutical organizations are walking that extra mile to protect their medicines from illicit crimes, which is leading to opportunities in the anti-counterfeit packaging market.
3. The Shady Business of Counterfeit Beauty Products -
The considerable rise in disposable personal income has been aiding the cosmetics market. However, this predilection of the customers for beauty products and other cosmetic items is leading to illicit counterfeiting of products executed by many local vendors who claim to be representing a well-known brand. These counterfeit beauty products can impart rashes and burns on the skin of the customer which is creating a need to incorporate a system in order to reduce the risk of counterfeit packaging of such products. Cosmetics companies are emphasizing on brand protection and leveraging the offerings by the vendors in the anti-counterfeit packaging market.
Anti-Counterfeit Packaging Market Trends:
1. In February 2018, Clariant launched a new brand name called EQius for humidity-control packaging solutions which also provides protection against anti-counterfeiting.
2. There is an augmented demand for anti-counterfeit packaging from the consumer electronics sector. So, there is an upsurge in the hologram overt packaging segment of the anti-counterfeit packaging market.
Anti-Counterfeit Packaging Market Challenges:
Counterfeiting products and packaging are predominantly rampant in developing economies. While it is creating growth prospects for the vendors in the anti-counterfeit packaging market, some brands are yet to inculcate the practice. However, the future foresees more awareness about the counterfeit products, and the global market will observe more brands giving importance to brand protection, thereby aiding to anti-counterfeit packaging market revenue.
Anti-Counterfeit Packaging Market Key Players Perspective:
The key players striving for the anti-counterfeit packaging market share are TruTag Technologies, Inc., U-NICA Group, Securikett Ulrich & Horn GmbH, SICPA Holding SA, 3M Company, ACG PHARMAPACK PRIVATE LIMITED, E.I. Du Pont De Nemours and Co., AlpVision S.A., Authentix Inc., Avery Dennison Corporation, and Zebra Technologies Corporation.
Anti-counterfeit Packaging Market Research Scope:
The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the anti-counterfeit packaging market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the specific applications of anti-counterfeit packaging in food & beverages, medical device & pharmaceuticals, consumer goods, industrial, automotive, clothing & accessories, sports & beauty products, banks, insurance and financial institutions, government & educational institutions, and cosmetics & personal care.
Anti-counterfeit Packaging Market Report: Industry Coverage:
The report analyses the product demand of anti-counterfeit packaging market by technology Print that includes inks, dyes & markers, holograms, bar & QR codes, tags & labels that include RFID, NFC, biological/DNA, watermarks, and taggants. Moreover, the market is segmented on the basis of feature such as tamper evidence, forensic techniques, track & trace, overt, and covert.
The anti-counterfeit packaging market report also analyzes the major geographic regions as well as the major countries in these regions. The regions and countries covered in the study include:
North America: The U.S., Canada, Mexico
South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, Costa Rica
Europe: The U.K., Germany, Italy, France, the Netherlands, Belgium, Spain, Denmark
APAC: China, Japan, Australia, South Korea, India, Taiwan, Malaysia, Hong Kong
Middle East and Africa: Israel, South Africa, Saudi Arabia
Key Questions Addressed in the Anti-counterfeit Packaging Market Report:
Is the market demand for anti-counterfeit packaging growing? How long will it continue to grow and at what rate?
Which type of home security system presents the major growth opportunities?
Is there a possibility for change in the market structure over time?
Are additional developments needed for the existing product or services offerings or do the existing products meet the customer demands?
Do the key vendors look for partnerships to expand their businesses with respect to geography or product?
What are the short-term, long-term, and medium-term growth drivers for the market?
What are the short-term, medium-term, and long-term challenges for the market?
What are the short-term, medium-term, and long-term opportunities for the market
Who are the top players/companies of the market?
What are the recent innovations in the market?
How many patents have been filed by the leading players?
What are the types of patents filed by the leading players?
What is our Vision 2030 for the anti-counterfeit packaging market?
A Few Focus Points Of This Research Are Given Below:
Give a deep-dive analysis of the key operational strategies with focus on the corporate structure, R&D strategies, localization strategies, production capabilities, and sales performance of various companies
Provide an overview of the product portfolio, including product planning, development, and positioning
Discuss the role of technology companies in partnerships
Explore the regional sales activities
Analyze the market size and giving the forecast for current and future global anti-counterfeit packaging market during the forecast 2019–2025
Analyze the competitive factors, competitors’ market shares, product capabilities, and supply chain structures
References -
[1] - http://www.oecd.org/gov/risk/trade-in-counterfeit-ict-goods-9789264270848-en.htm
[2] - https://www.who.int/bulletin/volumes/88/4/10-020410/en/
