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The real power of PR is within its re-use. When you obtain coverage, require to re-use it wherever you can - add coverage content to your website, brochures, newsletters, proposal documents, emails, letters stop smoking .. Be careful to be able to copy the content word for word unless you have approval from the publication, but summarising the duvet in your own personal words is okay. And don't forget to consist of glossy folder of your coverage with your office reception - men and women choose to flick through it above any magazines or tabloids.
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I joined Satyam as head of corporate communications on August 16.The next day Go to this website I got a call from Economic Times asking me for your comment on the story that they were running about the check bouncing case against Satyam. This troubled me as Got never experienced anything like that in the past. I just mumbled that there no truth in that story.
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