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Accordingto a new market research report published by Transparency MarketResearch titled “AirFryer Market – Global Industry Analysis, Size, Share, Growth, Trends andForecast, 2018 – 2026,” the air fryer market across theglobe is anticipated to reach US$ 1110.8 Mn by 2026. The market is expected toexpand at a CAGR of 6.8% during the period 2018-2026.
The air fryer market basedon product type includes digital and manual air fryers. The digital air fryersegment is expected to expand at a faster rate compared to its counterpart.Manual air fryers are preferred due to their price and easy control. Marketshare of digital air fryers is expected to increase due to consumers shiftingto automatic solutions. Demand for smart featured appliances, increase innumber of smaller households, and rising health concerns among end-usersleading to preference for oil free food is expected to accelerate the globalair fryer market during the forecast period from 2018 to 2026.
Basedon application segment, air fryers are segmented into residential andcommercial. The commercial segment is divided into hotels, cafes, and quickservice restaurants. On the basis of distribution channel, air fryers can bebought either online and offline. Online segment is further sub-segmented intoe-commerce retailers and company's own website. In addition, offline segment issub-segmented into hypermarkets, specialty stores, and multi-brand retailers.
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Thelarge working population and the large number of people in the middle classbracket are preferring healthier food options. An air fryer is a most modernmethod of preparing less oily food. Majority of demand for small consumerappliances originates from people who prefer latest and technologicallyadvanced products. Furthermore, greater availability of products and higherawareness regarding small appliances with smart features drives the demand
Inthe current scenario, a surge in demand for smart air fryers in the globalmarket is giving tech savvy customers a new reason to buy this product. Thoughsmart air fryers are sold at high prices, manufacturers are seeing anopportunity in this segment to create a foothold in the near future. However,there are a few well established players having strong distribution networksacross different regions. Companies are strengthening their position bycontinuously investing in research and development (R&D) to come up withsolutions to cater to customer requirements.
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Basedon geography, the air fryer market has been segmented into North America,Europe, Asia Pacific, Middle East & Africa, and South America. Europe isthe largest region in the air fryer market. The market in Europe for digitalair fryers is expected to expand at a CAGR of 6.7%. Demand for air fryers inEurope is likely to grow rapidly in France and the U.K. due to demand fromhouseholds and a thriving industrial sector in these countries. According tothe report, the Asia Pacific air fryer market is expected to expand at a CAGR of7.2% in terms of revenue. South America and Middle East & Africa areexpected to expand at a CAGR of 6.7% respectively in the air fryer market. Themarket in North America is expected to grow at a gradual rate.
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Theair fryer market is highly competitive with a large number of players presentacross the globe. Some of the leading industry players profiled in the studyinclude Koninklijke Philips N.V., Tatung Company of America, Inc., De'LonghiAmerica Inc., Ming’s Mark Inc., Groupe SEB, Avalon Bay, Bajaj ElectricalsLimited, American Micronic Instruments, Mayer, and Gorenje.
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