Data-backed insights on highlighted snippet optimization
Around one-fifth of all keywords set off a featured snippet
99 percent of all included bits tend to appear within the first natural position and take over 50% of the screen on mobile phones, driving higher-than-average click-through rates (CTR).
The key to featured snippet optimization depends on a couple of specific areas: long-tail- and question-like keyword technique, date marked content that comes at the best length and format, and Get more information a concise URL structure.
Google has constantly been quite hazy on any information about winning featured snippets. This held true when they were initially presented, making them something services considered to be the cherry on top of their SEO efforts, which is still largely the case. Having first-hand knowledge about the worth and power of highlighted snippets, Brado coordinated with Semrush to carry out the most thorough research around featured bit optimization to discover how they really work, and what you can do to win them.
Revealing the highlights from a Featured bits study that analyzed over a million SERPs with featured bits present, this post unwraps actionable ideas on amping up your optimization strategy to lastly win that Google prize.
General patterns throughout the included bit landscape.
With billions of search inquiries go through the Google search box every day, our study discovered that around 19 percent of keywords
