Despite the recent slow growth, the global vodka market is expected to grow at a faster rate in the coming years due to rising demand for premium vodka and the growing popularity of cocktail culture. During this time, APAC will be a key market for vodka, accounting for approximately 32% of market growth. The growth of organised retailing is also a major factor influencing vodka demand. The growing popularity of private-label vodkas in countries such as the United States is fueling market growth. Private-label vodkas are becoming increasingly popular as the demand for flavoured vodkas and vodka cocktails grows. Furthermore, the availability of organic vodka will have an impact on the growth of the US vodka market.
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