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Quiz Salesforce - Professional Marketing-Cloud-Email-Specialist - Salesforce Certified Marketing Cloud Email Specialist Exam Tutorials
Quiz Salesforce - Professional Marketing-Cloud-Email-Specialist - Salesforce Certified Marketing Cloud Email Specialist Exam Tutorials
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NEW QUESTION 25
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

  • A. Filtered Group
  • B. Data Filter
  • C. SQL Query
  • D. Filter Activity

Answer: D

 

NEW QUESTION 26
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

  • A. Test multiple variations concurrently.
  • B. Wait at least 24 hours before declaring a winner.
  • C. Use a large sample size.
  • D. Offer a special discount for opening the email.

Answer: B,C

 

NEW QUESTION 27
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

  • A. Inbox Preview
  • B. Content Builder
  • C. Triggered Send
  • D. Content Detective

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5

 

NEW QUESTION 28
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

  • A. Use Automation Studio to query a population into a data extension.
  • B. Use Filter Contacts criteria in the journey entry source.
  • C. Use a Decision Split activity on the journey canvas.

Answer: A

 

NEW QUESTION 29
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