So, your online shop has an incredible aesthetic, captivating illustrations, trailblazing features, and smooth functionality. Concisely, it has all the bells and whistles – but, but, but… it’s not a user-friendly website. Do you think it’s going to take your business to new heights? Or visitors will stick around?
Of course not… Attractive visuals and compelling content are not always enough to hook the readers. With more and more people referring to conducting business online, it is now necessary to have a user-friendly web application. Obviously, nobody wants to browse a confusing website with difficult navigation.
Today, the visitors expect that the website will entertain them with straightforward functionality and corresponding user experience. Be aware, user experience can significantly impact your bounce rate, CTR (Click-Through Rate), and your sales (not even kidding). Eventually, the visitor will leave your website while looking for another one that is easy to use.
And once they go, they are GONE… completely.
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Hence, to retain the visitors while encouraging them to return, you must invest in user-friendly design. And it is no longer a suggestion, it is a NEED. Right now it may sound like a daunting task for you. But don’t worry, we have gathered a list of suggestions for maximizing the user experience.
Do give it a read…
First Up, What is a User-Friendly Website?
As the name suggest, a user-friendly website is a simple website that is easy for anyone to navigate. Business owners make website for the customers so that they can buy the product and services from the comfort of their home. And if the visitor cannot gauge the process of the built website it is of no use. Hence, the underlying concept of this process is usability – that means the website should be easy to use and guide visitors to the page they are looking for ASAP.
Making sense??? Don’t forget, the website set the tone of your brand with your target audience
Secret tip: with a user-friendly web shop it is necessary to develop a responsive website – soon you will get to know why.
Tips and Tricks to Make User-Friendly Website Application
Obviously, nobody intentionally makes a flop website that difficult for their customers. But sometimes, we don't realize that there is something wrong with the shop we're setting up online. Moreover, it can also happen when we do not make enough effort to make sure our web application is usable to a large swath of people.
Above all, your digital marketing success hinges on your online presence and a few mistakes can cause a damage to overall reputation of a company. Think!
Let’s dig in deep and explore how to make a user-friendly website:
Effective Navigation
Without giving it a thought… easy navigation is among one of the most important characteristics of a website. Whichever structure you chose; it should allow visitors to get where they want to be in an efficient manner. Bear in mind, effective navigation is the cornerstone of a good website. A user can understand the website structure if it is easy to navigate. This way, website visitors understand how to easily navigate to a specific page of a user-friendly web app.
Mobile Compatibility
Gone are the days when the desktop computer was the only choice for people to excess the website. Nowadays, more than half of online searches are received from mobile devices – Thus, all aspects of your page should be automatically compatible with a wide range of screen sizes.
A responsive website provides a flawless online experience for all users, whether they are viewing your site on a desktop, tablet, or mobile device. So, how exactly do you develop a responsive website?
Choose Color Carefully
Choose the color of your website carefully. Try to maintain a perfect balance between clarity and beauty. Not only should your color palette be appropriate for your industry, but the contrast between the background and text should be sufficient so that the visitor can read the text without difficulty. While selecting the color make sure it has consistency with your logo.
Keep Customer’s Psychology in Mind
Before designing a user-friendly website, you need to think on different grounds. Be it content, color, information, images, or shapes – you should know whether your customers will like it or not. Every aspect of your website design can be tuned into the way our minds work to achieve the desired outcome – simply it makes the user's experience easier and more enjoyable.
Provide Detailed Information
When visitors land on your web page, they only look for relevant information so that they can make an informed decision about the product and services you are offering. By relevant information, we meant content describing the features of your offering.
If a visitor has to hunt for information, they might get the idea that you are hiding something. Ultimately, this drags them to the competitor's website.
Ensure Quick Loading
Remember, no one would wait longer than usual while watching a blank screen. Fast load time, is the significant factor that determines the success of the website. When a visitor clicks on your website’s link, the site must open up instantly. If it takes more time to load, the visitors are likely to leave the website while opting for the competitor's website.
Remove any extra elements that are no longer in use for a faster loading site. Too many videos and other forms of multimedia will cause your site to load slowly.
Make Good Use of White Space
It is not easy to build a user-friendly website…
You need to judiciously distribute multiple elements including images and text to make your website user-friendly. To do so, you can easily use white space. Confused about white space?? It is just a vacant space between two components.
You might be aware that white space on the website gives relief to the reader's eye. Not just this, but it keeps visitors on your website for a longer time.
Test Your Website On Different Browsers
This is really important… your website might work well on Google, but you should test your website on other browsers as well, including, Bing and Yahoo. Many of your prospective customers use browsers other than Google. Check how your website appears in all browsers. It should look the same in every browser.
Hence, don’t be satisfied with analyzing your website’s functionality on chrome only. So, do not be satisfied with checking your website’s functionality on Chrome only. Instead, test it on Firefox, Safari, and Internet Explorer. Check the site's appearance on mobile devices to see how it looks and functions on Apple and Android.
Wrap Up!!
Indeed, the website is the simplest and the most effective way to connect with your customers – but it is not as easy as it sounds. To make your brand stand out as a trustworthy source, you need to make a user-friendly website. You need to focus on numerous elements that can make the overall experience of your customers better.
Additionally, getting your target audience to take action necessitates having a page that makes it simple to identify those next opportunities, whether that's filling out a form or making a phone call. We hope with our provided tips; you must be able to make your website look better.
but, if you think you need professional advice to develop a responsive website with an exceptional experience – get in touch with Fossphorus.
