While the U.S. might not be in a full recession right now, it’s clear that businesses and the economy are struggling due to the effects of COVID-19. Whether or not your multi-location business has been affected by COVID-19 financially, it’s still important to adjust your localized marketing strategy to help your business save money and increase efficiency.
Below, we’ll highlight the top five recession-proof tips for your multi-location business to follow now and into the future. As a multi-location marketer, it’s essential to adjust your strategies often to stay ahead of the game, and this blog will help you do so.
1. Focus on organic efforts
One of the best ways multi-location businesses can adjust their marketing efforts during a recession is to pay more attention to organic efforts.
Local search and social media channels are an efficient and cost-effective way for multi-location businesses to connect with their consumers. If your multi-location business isn’t utilizing local search and social to the full extent, you could be missing out on potential leads.
For instance, when it comes to local social, what are the active channels for your multi-location business? Data from our Q2 2020 State of the Market Report found that individual brand locations are engaging 2x more often on Facebook when compared to Google My Business (GMB). We saw a double-digit increase in social posts in March when the effects of COVID-19 ramped up across the nation. This data confirms that many multi-location businesses have shifted their efforts to focus on organic content.