The SEO sphere is constantly changing and you have to adapt your strategy once in a while if you don’t want your rankings to be badly impacted. As content represents a big part of your SEO strategy, it is crucial to not miss any opportunities to share it properly. That’s where the use of URL shorteners can come in handy. URL shorteners are basically online applications that will transform your regular URL into a shorter version.
Why use a URL shortener?
URL shorteners are helpful when sharing your content
As we all know, some social media, like Twitter, have a character limit so you have to be concise and relevant when posting a tweet. Using a URL shortener can thus help you to put more accurate information about the content that you are posting instead of having a tweet with a really long URL. It is also possible to brand a URL so that you know if the content has been shared by a company or a brand in particular.
Shortened URLs have more aesthetic appeal
URL shorteners are definitely useful when it comes to making your URL look prettier, especially, as we mentioned above, when sharing your content on social media. But they can be also useful when you are producing other types of content like http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/LINK SHORTENER a print ad or an infographic and you want to link shorteners seo insert your link in a nice way. Moreover, if your readers are using a mobile to view your content, they are going to enjoy a better user experience if they see a shorter URL in it.
URL shorteners
