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It's essential that a company has a good all round PR team, whether it is the PR department within the company, or they have employed the expertise of a PR agency. True PR works like a two way street, keep the relationship between your customers and also the company. Organization must be prepared to listen to your public, and reflect upon their feedback and comments. Customers need to be that will trust firms they bring into play. Good PR is truly an effective way to maintain relationships and customer
