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This PR tactic has so many downsides how the headline might as well read 'Do Not Cover This Event'. First, the PR agency has labeled this as an international news statement. Really? Says what persons? I remember receiving such a statement one day time. http://marketingagencyuszunt008.lucialpiazzale.com/don-t-hate-me-because-i-m-a-pr-person-4 Later that day, two teenage boys in trench coats and armed to the teeth turned Columbine College in Littleton, CO within a killing line of work. What the company touted like a major announcement was completely ignored on that day. It's best to let what is this great media decide what is major news and what's not.
I joined Satyam as head of corporate communications on August 16.The overnight I got a call from Economic Times asking me for your
