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If need to to target primarily national media, you're best off hiring a London PR agency as you have to have to work with PRs who know the national journalists well - and ideally on an individual not just working agreement. At the national level, relationships are especially critical.
Blogs - Many bloggers will review your product and post the review about the site. This is a great strategy to drive business to goal and gain exposure. Sometimes, a blogger may would like you to offer product to buy a giveaway. Must take this activity
