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NEW QUESTION 42
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.
- A. You include Audience Network as an additional placement
- B. There is nothing you can do to improve CPM costs
- C. You delete Facebook placement
- D. You delete Instagram from your placement
- E. You change the objective to engagement
- F. You add another audience
Answer: A
NEW QUESTION 43
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
- A. Campaign #2 has the lowest ROAS of 1.87
- B. Campaign #3 has the lowest ROAS of 1.87
- C. Campaign #3 has the highest ROAS of 63.20
- D. Campaign #2 has the lowest ROAS of 1.72
- E. Campaign #1 has the highest ROAS of 63.20
- F. Campaign #3 has the lowest ROAS of 9.95
Answer: D,E
NEW QUESTION 44
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. CPC
- B. Revenue per user
- C. Impression
- D. Reach
- E. Avg. Order Per User
- F. CPM
Answer: B,C,D,E,F
Explanation:
Explanation
Since you are doing in-store campaigns, you want to measure the effectiveness of your Facebook ads through two means:
* Actual performances on the ads themselves based on reach, impressions, and CPM. Keep in mind that you don't want to measure CPC, as you will be measuring performance through offline events.
* Performance on ads through offline events: revenue per user and average order value per user.
For these types of campaigns, you want to make sure you measure your campaigns in two stages. The first will allow you to understand better how much you have to spend to reach a specific audience. The second will allow you to better understand the "direct response" performance on the ads based on actual sales data.
NEW QUESTION 45
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.
- A. Ad Accounts
- B. Properties
- C. Users
- D. Shared audiences
- E. Offline event sets
- F. Fan Pages
- G. Catalogs
- H. Pixels
Answer: B,D,E,G,H
Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences
NEW QUESTION 46
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.
- A. You should run an accelerated delivery.
- B. You should set up a minimum bidding price.
- C. You should set up a maximum bidding price.
- D. You should run a standard delivery.
Answer: A,C
Explanation:
Explanation
Accelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend.
You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery.
Keep in mind that accelerated delivery will spend your budget as quickly as possible.
NEW QUESTION 47
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